Mumbai: Olectra Greentech Limited has announced the appointment of Anand Kumar as Head of Brand & Marketing, strengthening its leadership team as the company accelerates its growth in India’s rapidly evolving electric mobility ecosystem.
A seasoned brand and marketing leader with over 14 years of experience, Anand brings deep expertise across brand strategy, integrated marketing communications, digital marketing, and corporate communications. In his new role, he will be responsible for shaping and strengthening the Olectra brand, driving brand salience, and aligning the company’s marketing strategy with its long-term business objectives and leadership ambitions.
Anand has a proven track record of building brands at scale and has played a pivotal role in crafting narratives for some of India’s most prominent organisations across electric mobility, automotive, consumer electronics, and digital platforms. Prior to joining Olectra Greentech, he was instrumental in building the SWITCH Mobility brand from the ground up, leading several landmark product launches, including India’s first electric double-decker bus.
Over the course of his career, Anand has held leadership roles at organisations such as Ashok Leyland, Panasonic, and AskMe.com, where he led high-impact brand and marketing initiatives across traditional and digital platforms.
His contributions to the marketing and electric mobility space have been widely recognised. Anand has received multiple industry accolades, including 40 Under 40 (2025), Best EV Brand Manager of the Year (2025), and ET Best Brand Manager of the Year (2021).
Anand is an alumnus of the Indian Institute of Management Bangalore, where he completed the Postgraduate Programme in Advanced Marketing Management. He also holds an MBA and a PGDED. In addition, he serves as a guest lecturer at leading MBA institutes and is known for his focus on simplicity, purposeful storytelling, and building brands with long-term relevance.
Commenting on his appointment, Anand Kumar said, “Olectra has been at the forefront of India’s electric public transport revolution. I am excited to be part of an organisation that is shaping the future of sustainable mobility and look forward to building a strong, purpose-driven brand that supports Olectra’s long-term growth and leadership ambitions.”
