Mumbai: GREW Solar has announced its partnership with Mumbai Indians and Gujarat Titans as the Official Solar Energy Partner for the upcoming men’s T20 cricket season, marking a significant expansion of its sports marketing strategy.
The multi-team association builds on the company’s earlier engagement in the women’s T20 league and reflects its ambition to drive mainstream awareness of clean energy through cricket’s vast reach. Backed by the Chiripal Group, GREW Solar is among India’s fastest-growing solar manufacturers.
As part of the partnership, GREW Solar will serve as the lead headgear partner for Gujarat Titans, with its logo featured on helmets and caps. The collaboration will also include on-ground visibility through stadium LED boards, big-screen integrations, and broadcast presence across television and digital platforms. Through its association with Mumbai Indians, the brand aims to leverage one of cricket’s most globally recognised fanbases to reach audiences across urban and semi-urban markets.
Vinay Thadani, CEO and Director, GREW Solar said, “Gujarat is India’s solar capital, and partnering with the Gujarat Titans is a seamless synergy; a state that leads in solar and a team that embodies that same pioneering spirit. Adding Mumbai Indians makes this a national play, connecting us with India’s most ambitious, forward-thinking audiences. Cricket reaches every Indian and increasingly, so should solar energy. This is a strategic decision that puts GREW Solar’s message of clean, affordable energy exactly where it belongs: one of the world’s biggest stages. We are powering the next.”
The partnership with Gujarat Titans also carries a strong regional alignment, with both the franchise and GREW Solar sharing roots in Ahmedabad and having been established in 2022. The association reflects a shared trajectory of rapid growth and innovation within their respective sectors.
Arvinder Singh, COO, Gujarat Titans, said, “We are pleased to partner with GREW Solar, a brand that shares our spirit of innovation and rapid growth. Both Gujarat Titans and GREW Solar have emerged strongly since 2022, and this partnership reflects a shared ambition to lead and inspire. We look forward to building a meaningful association that connects with fans while championing the importance of sustainable progress.”
A spokesperson from Mumbai Indians added, “GREW Solar’s vision to make clean energy more accessible resonates with our belief in progress and excellence. We’re excited to build this association together.”
The collaboration will be supported by integrated marketing campaigns including digital storytelling, influencer collaborations, regional activations, and fan engagement initiatives such as contests offering match tickets and merchandise.
With this dual partnership, GREW Solar aims to amplify its clean energy narrative on a national stage, leveraging the scale and influence of the Indian Premier League to drive awareness and adoption of sustainable energy solutions.
