Mumbai: Anand Mahindra, Chancellor of Mahindra University, officially inaugurated the School of Digital Media and Communication (SDMC) today, marking a significant milestone in the institution’s ongoing expansion. The new SDMC building, equipped with state-of-the-art facilities, is designed to foster the next generation of storytellers and media professionals, blending creativity with cutting-edge technology.
The newly inaugurated SDMC building features an advanced audiovisual studio with a multi-camera shooting floor, production control room, and an advanced lighting grid. Other key facilities include a podcast studio, a mobile journalism (MoJo) studio, a creator studio, an immersive VR-XR studio floor, an Apple Lab, and top-tier editing and post-production facilities with industry-standard software applications.
The School’s vision is to nurture technical, professional, and ethical competencies among students, preparing them to shape the future of communication. In alignment with this, SDMC has also announced a new Master of Journalism and Mass Communication (MJMC) programme, which will begin in the academic year 2025-26.
The inauguration event was attended by prominent figures including Mr. Remi Maillard, President and MD of Airbus (India), Dr. Yajulu Medury, Vice-Chancellor of Mahindra University, Dr. Shashidhar Nanjundaiah, Dean of SDMC, faculty members, and other distinguished invitees.
Anand Mahindra, Chancellor of Mahindra University, shared his excitement about the new development, “As we continue on our path of rapid growth and expansion, Mahindra University’s vision remains focused on nurturing the leaders of tomorrow, who will be innovative thinkers, compassionate citizens, and bold changemakers.”
Dr. Yajulu Medury, Vice-Chancellor of Mahindra University, expressed, “We have introduced world-class facilities where students will have access to various professional and technical skills. By integrating advanced technologies with rigorous curricula and our partnerships with global institutions and faculty members, we aim to shape professionals who can excel in a global environment.”
Dr. Shashidhar Nanjundaiah, Dean of the School of Digital Media and Communication, emphasized the importance of the new facilities, “Our School approaches education as a competency-building methodology. There is a critical need today to better the practices of mediated communication with future professionals and media-citizens in rightful and responsible ways. Our new facilities provide a fillip in this direction. Our faculty, guest faculty, industry and international collaborations are geared towards the fulfilment of these objectives.”
Established in 2023, the School of Digital Media and Communication (SDMC) offers a wide array of undergraduate, postgraduate, and doctoral programmes designed to meet the needs of the rapidly evolving global communication landscape.
