Chennai: Ananda Vikatan, Tamil Nadu’s leading media group with its strong presence in Print, Digital, Activations, Awards and TV Content has roped in Chetan Rama Amin as their Business Head – West.
Chetan Rama Amin has more than 17 years of experience in Strategic Planning, Business Development, Coordinating with marketing agencies & clients, and proven track revenue share growth with renowned television & media industry players. Starting his career as Sales executive, Chetan Rama Amin was earlier associated with Hansa Vision Private Ltd, Balaji Telefilms Ltd and UTV Walt Disney India Private Ltd. Prior to joining Vikatan Group, his last assignment was with Dish TV India Ltd as Deputy General Manager – Ad Sales (West & East) for Dish TV/Videocon.
Chetan Rama Amin has done Rutgers Mini-MBA Business Essentials Program from Rutgers State Universtiy, New Jersey and Post Graduate Certification Program in Marketing and Brand Management, MICA.
NS Easwaran, CSO, Vikatan group said “Chetan brings in the expertise and broad understanding of TV business and knowledge of Brands and advertising eco system of Western region, particularly Mumbai. We expect Chetan to spearhead a direct engagement with our potential advertisers by showcasing Vikatan’s various strengths in Magazines to TV Content to Digital to Youtube to Events to Awards and grow our revenue share from Western Region.”
B Srinivasan, Managing Director of Vikatan Group said, “With a 93 year old legacy and trend setting editorial approach, our flagship magazine Ananda Vikatan leads the Tamil magazine segment with 3.4 million total readership according to IRS 2019 Q1. Vikatan.com carries this legacy with the agility of a digital native. According to Comscore MMX report, Vikatan.com is the No.1 digital platform in Tamil with 34 lakhs UVPM( Jan 2018 – Feb 2019). With 8 million subscribers for Youtube and 12 + million FB followers, digitally Vikatan is growing its strengths by each day”
He continued, “Marching towards its centenary, Vikatan Group is poised to grow with the millennial generation with strong underpinnings of credibility and content creation. Chetan Rama Amin, with his wide ranging experience across TV genres and experience in Western region, will drive a synergistic growth for our various media platforms.
With Mumbai being the advertising capital and a base to leading brands such as HUL, TATA group, Mahindra Group, Asian Paints and a portfolio of BFSI brands such as HDFC, ICICI etc., Chetan will not only play a key role in consolidating Vikatan’s business from this region, but also lead from front to grow our business multifold from the Western REgion. He will be instrumental in forging a mutually beneficial relationship with our advertisers by spearheading new revenue opportunities and bringing many national brands into Vikatan Group. I welcome Chetan Rama Amin into the Vikatan family and for taking it to newer heights.”