Mumbai: Amazon Fashion has announced the launch of its latest campaign, “Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together. The campaign looks to highlight the company as being a one-stop online destination across clothes, shoes, watches, accessories etc. that enables customers to put their looks together, with features like ‘wear it with’ suggestions from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees’ etc.
With this campaign, Amazon Fashion is looking to reaffirm its commitment to fashion enthusiasts, aiming to make fashion effortless, redefine fashion and elevate their shopping experience. Conceptualised by Media Monks, the campaign went live recently across TV, Outdoor, Digital Video and Social Media.
The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, shoes, etc. Women the company noted often find it more challenging to accessorise and coordinate everyday outfits, while men encounter similar difficulties, particularly when dressing for outings or leaving the house for work. In the firstad film, Panday assembles a head-to-toe fashionable look while Kapoor perceives it as a time-consuming task. While in the second ad film, Kapoor is seen ready to head out but Panday points out that he’s only halfway there and helps him find complementary accessories such as watches and loafers through the ‘Wear it with’ feature to elevate his ensemble into a fashionable look. Both the films, aim to highlight Amazon Fashion’s delivery on time, easy returns and no convenience fee, and wide selection which makes it effortless for her to be ‘Har Pal Fashionable’.
“We are excited to introduce our new campaign, ‘Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘Wear it with’ suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience.” said Pragya Sharma, Director-Consumer Marketing, Amazon India.
“As a big fashion enthusiast, I constantly strive for effortless style. I’m excited to be part of Amazon Fashion’s new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze” said Kapoor.
Panday said, “I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s ‘Fashion on Amazon, Har Pal Fashionable’ campaign, that enables customers to put their looks together, with features like ‘wear it with’ suggestions, from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees’ etc.
“In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how effortless fashion can be on Amazon with our wide selection and top brands that let you create all kinds of different looks,” said Azazul Haque – Chief Content Officer, Media.Monks India.
