West Bengal: Anchor Oral Care, a brand under Anchor Consumer Products, has significantly expanded its footprint in West Bengal by onboarding acclaimed actor Subhashree Ganguly as its new brand ambassador. The move highlights the brand’s deep-rooted commitment to the state, which has remained a priority market for decades.
To further enhance its presence and connect with regional consumers, Anchor Oral Care has rolled out two new campaigns tailored specifically for West Bengal—”Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha”—designed to showcase the brand’s trusted oral care solutions.
The campaign “Laal. Kamaal. Bemisaal.” highlights the benefits of Anchor Red Toothpaste, a herbal formulation enriched with 10 Ayurvedic benefits and 6 core Ayurvedic ingredients. Through a relatable in-store shopping scenario, the TVC emphasizes the toothpaste’s superior effectiveness and family-friendly appeal.
In “Naye Zamane Ki Nayi Suraksha”, featuring Subhashree Ganguly, the focus shifts to the brand’s scientific innovation and ethical values. The ad underscores the CalFlo formulation that delivers whiter, stronger, and healthier teeth—all within a 100% vegetarian and trusted solution for modern families.
Speaking on the announcement, Karan Shah, Director of Anchor Consumer Products, stated:
“At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. West Bengal is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Subhashree Ganguly marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across West Bengal. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of West Bengal consumers.”
Kunal Shah, Creative Director, further added, “With ‘Laal. Kamaal. Bemisaal.’ and ‘Naye Zamane Ki Nayi Suraksha,’ we aimed to create a fresh and culturally relevant narrative that resonates deeply with West Bengal consumers. Anchor Oral Care is more than just a product—it’s about building trust and reinforcing the importance of holistic oral health.”
Expressing her excitement, Subhashree Ganguly shared, “I am really excited to join hands with Anchor Oral Care – a brand known for trust, innovation, and complete oral care. Good oral hygiene is so important for overall health, and I truly connect with Anchor’s commitment to making effective and modern solutions for families.”
Asit Roy, Sr. Vice President – Sales, emphasized the region’s potential, “West Bengal is a high potential market and we are one of the leading brands in Oral Care. Our partnership with Subhashree Ganguly, along with our new campaigns, will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category.”
Sandeep Abbhi, Marketing Head, highlighted the strategic fit, “Subhashree Ganguly is trusted, admired and culturally rooted personality in West Bengal. Her strong credibility and connection with West Bengal families make her the perfect choice to represent Anchor Oral Care. Beyond the TVC, she will be actively involved in digital campaigns, in-store promotions, and consumer engagement activities. Our creative approach leverages her real-life personality to establish a genuine and personal connection with our audience.”
West Bengal consumers show a distinct preference for herbal oral care products, often gravitating toward trusted ingredients like Tulsi, Laung, and Pudina. The increasing awareness of dental hygiene has elevated demand for solutions that offer both natural protection and proven effectiveness.
Anchor Red Toothpaste stands out with its blend of 10 herbal benefits, delivering long-lasting protection, cavity prevention, gum health, and a refreshing taste. As a 100% vegetarian and globally certified product, it aligns with the modern consumer’s values around safety and sustainability.
