Kolkata: This Holi, Anmol Industries is championing inclusivity with its heartfelt campaign #HarPalAnmol, raising awareness about Vitiligo and celebrating the festival’s true essence—embracing everyone with open arms. Conceptualized and executed by Meraqi Digital, the initiative partners with Indian Vitiligo Association and Kayakalp Global to amplify the message of acceptance and togetherness.
Holi is a festival that symbolizes unity, yet societal perceptions often create invisible barriers. Through #HarPalAnmol, Anmol Industries is bringing attention to the experiences of individuals with Vitiligo, encouraging people to look beyond differences and embrace each other in the spirit of celebration.
At the heart of #HarPalAnmol is a moving film featuring a 7-year-old girl hesitant to participate in Holi due to her vitiligo. The fear of judgment keeps her from joining the festivities—until an innocent child, unbothered by societal norms, approaches her and invites her to play Holi, treating her like everyone else. The film beautifully captures how a simple act of kindness can break barriers and spread happiness, reinforcing the belief that every moment and every individual is truly Anmol.
Aman Choudhary, Executive Director – Marketing and Innovation, Anmol Industries, shared his enthusiasm for the initiative, saying, “At Anmol Industries, we believe in spreading happiness, and Holi is the perfect occasion to reinforce this message. #HarPalAnmol is a tribute to the power of compassion and the beauty of embracing every colour, every individual, and every moment.”
Rajan Makani, VP – Marketing, Anmol Industries, echoed similar sentiments: “Holi is not just about colours; it’s about unity. We hope this campaign sparks conversations about inclusivity and encourages people to celebrate Holi in its truest form—where no one is left out.”
Speaking about the campaign, Ankit Saraf and Snehja Sanganeria, Founder & Co-Founder at Meraqi Digital, said, “Holi is about celebrating togetherness, yet many still feel left out due to societal biases. Through #HarPalAnmol, we aim to highlight how true celebration lies in inclusivity. We want to inspire people to look beyond appearances and embrace everyone with love and acceptance.”
Aastha Jhunjhunwala and Nishkarsh Sachdeva, Account Director and Creative Lead at Meraqi Digital, added, “Festivals should be a space where every individual, regardless of their differences, feels welcomed. This campaign is a reminder that small gestures of kindness can make a big difference in someone’s life.”
Dr. Samyak Jain, from Indian Vitiligo Association and Kayakalp Global added, “This campaign reflects the true essence of Holi – celebrating everyone’s uniqueness and fostering a sense of belonging, especially for those with visible differences like vitiligo’’.
The campaign encourages people to share their own stories of inclusivity using #HarPalAnmol on social media, fostering a wave of positive change.
