Coimbatore: Culturally South Indian spices (base spices Pepper, Turmeric, Coriander) are healthier and play important roles to treat at home with digestion, throat infections, and many more to name. Post lockdown home cooking is increased and stepping out to restaurants is reduced but the relaxation on tasting the flavored food never ends. People are interested in freshness, flavors, and convenience cooking; the alternative is hygienic and healthier.
On the other aspects people opted for convenience; they wanted their shelves to be filled with aromatic, taste, flavor, and ready to cook as another alternative. The most favorite dishes of each regional people can taste from their home. Annapoorna Masalas and Spices believe that blended spices help people to experiment in unique ways that they aren’t done on their own ever.
The journey of taste; Masalas and spice blends will take the taste buds on travel as they celebrate the different regional tastes on the plates for authentic taste and flavor now in a fresh series. The makers entrusted their belief and made the tagline “#TheTasteThatUnites”
Here are two different ad campaign that has been done by Annapoorna Masalas and Spices in the concept as follows:
- Share love; It’s contagious
A grandmother felt that the ‘Maida’ content is tasty but not good for health on routine eats. So she prepares food and shares her love for her neighbor with the delicious and mouth-watering Thirunelveli Puli Kuzhambu with rice made by “Annapoorna’s Thirunelveli Puli Kulambu Masala”. Many of us are missing the indigenous foods for many reasons; Annapoorna’s blended spices are the best companion to cook, taste, and live healthily.
- Return Love: It’s contagious
Young Mom tried ‘Ambur Biriyani’ at home and the family waited for Ice-cream to complete it; It was ordered and delivered on time and the delivery boy gets treated with return love; as she proudly says that Ambur style biriyani (made with Annapoora’s Ambur Biriyani Masala) by herself and given the packed food to him to eat. This ad shows respect for each other and food will be a reason to smile with love.
