Antiquity Natural Mineral Water has announced a pilot initiative called Antiquity Discoveries. The aim is to build on the ethos that there is more to the world than what meets the eyes. It brings to life untold stories.
The coimpany said that it has designed the initiative for those looking to discover the story behind the story. Antiquity Natural Mineral Water has collaborated with The Plated Project. The initiative brought together artists to bring to life untold stories of four cities in the country. In a collection, each artwork, guided by the Heron, evokes untold stories and symbols of culture, that makes each of the cities unique.
This bespoke collection – made of plates, water bottles and coasters – has been crafted by artists who have taken inspiration from the cities they live in, and their discovery of new perspectives and symbols that make each of these cities unique. For instance artist Aashti Miller takes the ever-changing spirit of Mumbai, the City of Dreams, along with its symbols, such as bustling lanes, to create her rendition of this collection. Similarly, Kolkata is brought alive through its alleys and the diversity of the people that make the city. Goa is brought alive with its confluence of the Portuguese and Konkan history. And Jaipur, the Pink city, is discovered beyond its palaces and archways, by showcasing its regal tapestry.
These artworks let people explore these places and live the untold stories through a heron’s perspective. Miller, Varshini Ramakrishnan, Surabhi Banerjee, and Lekha Shastry are the creative minds behind the artwork for Mumbai, Goa, Kolkata, and Jaipur respectively.
The Plated Project is a brand that collaborates with global artists to create art-led initiatives and limited-edition functional home decor products that spark conversations on social issues. This partnership features limited-edition merchandise featuring plates, coasters and water bottles. Moreover 50 per cent of the sale goes to a social impact project within the world of art and artists.
Diageo India VP, portfolio head, marketing Varun Koorichh said, “‘Antiquity Discoveries’ has a unique character and designed for the new generation of ‘forever curious’ consumers, who are continuously on a quest for discovery beyond the ordinary. This initiative nudges consumers to look at India through new eyes, represented through a Heron, experience untold stories of the many cities and towns of India, and highlight the cultural symbols that might ordinarily escape our notice. We have teamed up with The Plated Project and its talented artists to seamlessly integrate their artistic prowess into our vision, as ‘Antiquity Discoveries’ inspires people to celebrate fresh, new perspectives and widen their worldview.”
Miller said, “As an architect and illustrator, my journey of discovering Mumbai is deeply rooted in the interplay of perspectives – from the intricate lanes below to the expansive rooftops above. ‘Antiquity Discoveries’ allowed me to infuse the worm’s eye and bird’s eye views into my artwork, capturing the essence of a city in constant metamorphosis. The juxtaposition of a tiffin box against iconic architecture and the curiosity sparked by the play of scale evokes a nostalgic journey through the ever-changing memory of Mumbai. This collaboration is a celebration of untold stories and the vibrant spirit of discovery.”
The Plated Project founder Chitresh Sinha said, “The Plated Project’s focus has always been to create art that tells meaningful stories. Collaborating with talented artists, we love transforming everyday objects into story filled works of art. Our recent collaboration with Antiquity Natural Mineral Water, a brand centered on art and discovery, is undeniably remarkable. This partnership is more than just a creative union; it symbolizes a positive alliance built upon shared values and a profound commitment to harnessing the power of art as a transformative force for good in the world. These plates will also be available at the Kala Ghoda Art Festival which is one of the largest art festivals of our country.”
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