Mumbai: Streambox Media, supported by Micromax Informatics, Nikhil Kamath, and Stride Ventures, has announced Dor, India’s first subscription-based television service. Launching on December 1, 2024, through Flipkart, Dor integrates a 4K QLED TV with OTT platforms, live channels, gaming, and more under a single subscription model.
The 43-inch Dor TV offers 4K Ultra HD resolution, Dolby Audio, and AI-powered navigation via its indigenously developed Dor TV OS. It consolidates over 24 OTT apps and 300+ channels for a seamless viewing experience.
Rahul Sharma, Co-Founder of Micromax Informatics, also shared his thoughts: “The home entertainment landscape is witnessing a tectonic shift with the rise of subscription and leasing models. Younger audiences, Gen Y and Zoomers, prefer renting over owning, prioritizing flexibility and value. With Dor, we are introducing a market disruptor that meets these evolving consumer preferences. Leveraging India’s indigenously designed and developed Dor OS, this TV Subscription Service captures what a future-ready technology can achieve across Global Markets. We strongly believe Dor is poised to be a game-changer in the Indian entertainment ecosystem, offering a unified service to address affordability and innovation for our customers.”
Anuj Gandhi, Founder and CEO of Streambox Media, expressed his enthusiasm about the launch: “The Indian connected TV ecosystem is rapidly evolving, with the number of connected TV households expected to grow from 50 million to 100 million within the next five years. However, fragmented services and high upfront costs continue to deter a large segment of potential users. Dor bridges this gap by integrating cutting-edge AI technology, multiple content platforms, and the proprietary Dor OS with its hyper-personalization and intuitive content discovery into a subscription-based model. As a first-of-its-kind TV-as-a-service model in India, Dor positions itself as a future-ready innovation, offering unmatched value to an addressable market with immense growth potential. We strongly believe that Dor has the potential to become a must-have for consumers in times to come, and that’s why we offer a 4-year warranty along with security and software upgrades. We are here to make a real difference.”
Romil Ramgarhia, COO of Streambox Media added, “Dor aims to democratize access to high-quality, premium entertainment by significantly lowering the barriers of entry for Indian households. This innovative approach ensures that cutting-edge technology is no longer a luxury but an accessible service for all. Leveraging hyper-personalized recommendations, unified content experience, smart upgrades, and unparalleled content discovery, we’re poised to capture a significant market share of the 100M+ households seeking affordable smart TV Solutions in India. Dor redefines affordability and convenience, delivering a 50–60% cost reduction for Indian households by consolidating the cost of smart TVs and content services. Therefore, while the initial service offering is through a 43” model, we are set to quickly expand our portfolio to 55” and 65” variants to cater to a wider audience.”
Priced at ₹10,799 upfront (including the first month’s subscription), users pay ₹799 per month for the next 12 months. Larger variants (55-inch and 65-inch) will follow in early 2025, expanding the offering for Indian consumers.
