Mumbai: Big Bowl, a flavorful Indian and Chinese bowl, has unveiled an exciting collaboration with renowned South Indian actress Anupama Parameswaran, celebrated for her stellar performances in films such as Premam, Kodi, and Karthikeya 2.
In a fun and engaging reel, Anupama showcases her love for Big Bowl’s signature offerings, adding her unique charm to each scene. From humorous regional movie dialogues to delightful reactions, she perfectly captures Big Bowl’s commitment to affordability, diverse flavors, and cultural inclusivity. Whether it’s her Telugu quip, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!) or her Tamil exclamation, “Taste chumma adhurdhula!” (The taste is just mind-blowing!), the reel highlights the irresistible flavors of Big Bowl, with prices starting at just ₹149, making it a treat for food lovers across India.
Known for its wide range of customizable Indian and Chinese bowls, Big Bowl caters to the modern consumer seeking flavorful, convenient meal options. The cloud kitchen brand of Lenexis Foodworks — one of India’s leading food service companies — has been making waves in the industry. Big Bowl recently announced that it crossed an impressive INR 100 crore ARR within just four years of its launch, and is on track to surpass INR 150 crore ARR in FY26.
Lenexis Foodworks, also known for its successful Quick Service Restaurant (QSR) brands such as Chinese Wok, Big Bowl, and The Momo Co., has redefined the dining experience in India with a focus on affordability, quality, and innovation.
Speaking about the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, said, “We are delighted to collaborate with Anupama Parameswaran. Her love for food, combined with her vibrant personality, perfectly complements Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership marks a significant step forward for Big Bowl as we continue to expand our footprint and connect with audiences across India.”
With this exciting collaboration, Big Bowl aims to further solidify its presence in the Indian food landscape, delighting customers with its bold flavors and accessible pricing, making it the preferred choice for those craving a satisfying, affordable meal.
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