Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has announced the extension of its AI customer service agent feature on AnyChat to WhatsApp. Launched in March 2025 for LINE, this integration now enables businesses and merchants in markets such as India, Indonesia, the Philippines, Malaysia, Singapore, and other WhatsApp-enabled regions to enhance multichannel customer engagement and streamline operational workloads.
In April 2025, Meta revealed that WhatsApp has over 3 billion monthly active users globally, with India, Indonesia, and the Philippines among the top five user bases. By leveraging AnyChat’s AI capabilities, businesses serving WhatsApp’s vast audience can now automatically handle initial customer inquiries using large language models (LLMs) to interpret free-text messages. This integration is particularly valuable for enterprises managing thousands of daily inquiries with limited human resources.
A three-month study conducted between March and June 2025 with Waterpik, a leading global water flosser brand, demonstrated the feature’s impact. Using AnyChat’s AI agent on LINE, Waterpik managed to automate responses for 25% of customer inquiries.
Unlike conventional chatbots, AnyChat’s AI customer service agents can process natural language queries and generate brand-approved responses, reducing operational workloads while minimizing the risk of inaccurate information. The system collects key customer details, such as order IDs and names, allowing seamless handover to human agents when necessary. Historical conversation data also supports continuous improvement of response templates, while product information updates can be implemented in real time.
“For most Indian consumers, WhatsApp is the first and often the only touchpoint with a brand. That’s why this integration matters,” said Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, AnyMind Group. “It’s not about adding another tool, but about helping businesses have faster, more meaningful conversations with their customers, without overloading their teams. It’s a small shift with the potential for real, lasting impact.”
AnyChat is a conversational commerce platform enabling enterprises to engage customers across multiple chat channels via a single dashboard. Integrated with platforms such as LINE, WhatsApp, Messenger, Instagram, Shopee, and Lazada, AnyChat is now part of AnyMind Group’s e-commerce management platform, AnyX — a unified solution for e-commerce analytics, store management, CRM, logistics, and more.
