Singapore: APAC Effie Awards 2019 has seen 131 entries emerging as finalists and will go on to contend for metals this year.
The finalists were represented by 14countries from across the Asia Pacific region.Leading the shortlist is India with 34 finalists followed by Australia and New Zealand with 22 and 21 finalists respectively. Ogilvy
dominates the finalist count for agency network with 31 finalists, followed by McCann Worldgroup with 22 finalists, and BBDO with 21 finalists.
The finalists were selected after the second round of judging, which brought some 70 judges from across the region to Singapore to deliberate and shortlist the gold standard of marketing effectiveness for the region. This year’s judging was headed by Awards Chairman, Charles Cadell, President of McCann Worldgroup APAC and 8 Heads of Jury – Arthur Wei of Sina Corporation, Diana Cawley of Geometry, Emma Sheller of Standard Chartered, Fern Canning of Edelman, Jonathan Akwue of PublicisGroupe, Nikhil Tivary of Johnson & Johnson, Susie Wong of Fuji Xerox Singapore and Vishnu Mohan of Havas.
“It is always an honour to be able to sit in judgement, through the Effies, on the most effective marketing that Asia has to offer over the past year. I know I speak for all the Jury Heads in saying it was great to see another strong year of great work from an increasingly diverse range of countries in the region,” Charles Cadell said. “Any Effie award is a great accolade to all the marketing professionals that made it happen. As such, heartiest congratulations to all the finalists, and we look forward to unveiling the winners at the Awards Gala”.
The Effie awards celebrate marketing effectiveness and recognises the marketing communications efforts that contribute to a brand’s success through Awarding Ideas the Work.
The 2019 Winners of the APAC Effie Awards will be revealed at the Awards Gala held on the 25th of April 2019 at Four Seasons Hotel, Singapore.
Automotive:
For the real engine of the truck – Ogilvy India – Castrol India
The Time Travelling Truck – Rediffusion – TATA Motors
Beauty & Wellness:
Sit Improper – Leo Burnett India – P&G
Beverages – Non-Alcoholic
Share a Coke – McCann Worldgroup India – Coca Cola
Consumer Electronics & Durable:
God’s Gift To Us! – The Womb Communications – SaregamaCarvaan
Food:
How purpose led purchase – Ogilvy India – Mondelez India
Measuring heart health in inches – McCann Worldgroup India – Marico
Governmental / Institutional:
Family Planning had Better Plan – McCann Worldgroup India – Bill & Melinda Gates Foundation.
Healthcare:
Blink to Speak – TBWA India – NeuroGen Brain and Spine Institute
Household / Home Products & Services:
HaarKoHarao – Unilever India
Stand by Tough Moms – BBDO India/BBDO Energy – SC Johnson
IT / Telco:
Vodafone Sakhi – Ogilvy India – Vodafone Idea
Media, Entertainment & Leisure
#HarBhashaEqual – What’s your Problem brand Solutions – DailyHunt
New Product or Service:
Launch Amazon Echo in India – Ogilvy India – Amazon Seller Services
Brand Experience – Products:
The Longest Drive-Through Catalogue – McCann Worldgroup India – Ikea
Brand Revitalisation:
Innovation that re-vitalised brands – The Womb Communications – Saregama India
Branded Utility:
Vodafone Sakhi – Ogilvy India – Vodafone Idea
Business-to-Business:
Making fans out of retailers – The Womb Communications – Saregama India
Corporate Reputation:
Saregama – Rising from the ashes – The Womb Communications – Saregama India
David vs Goliath:
Digital Goliaths. Physical David! – The Womb Communications – Saregama India
Influencer:
#PowerlessQueen – WATConsult – Project Nanhi Kali
Making the backpack, a swagpack – MccannWorldgroup India- Samsonite South Asia
Media Innovation:
FANtastic Breaks – Ogilvy India – Vodafone Idea
Positive Change Social Good – Brands:
For the real engine of the truck – Ogilvy India – Castrol India
Making Vitamin D part of timetable – McCann Worldgroup India –Kwality
SindoorKhela – No Conditions – FCB India Group – The Times of India
Vodafone Sakhi – Ogilvy India – Vodafone Idea
Positive Change Social Good – Non-Profit:
Blink to Speak – TBWA India – NeuroGen Brain and Spine Institute
Seasonal Marketing:
Ramzan – EkNekiRozana– Unilever India
SindoorKhela – No Conditions – FCB India Group – The Times of India
Sponsorship / Events & Engaged Community:
FANtastic Breaks – Ogilvy India – Vodafone Idea
Sustained Success:
Dirt is Good –Ongoing – Unilever
SavlonSwasth India Mission – Ogilvy India – ITC
Youth Marketing:
Making the backpack, a swagpack – McCann World Group Samsonite South Asia
