New Delhi: Apexx Media, a brand strategy and communications firm, has relaunched its brand with a refreshed identity—AMBC (Apexx Media Brand Creators)—signalling a sharpened focus on building unassailable brand reputations. The new identity is accompanied by a redesigned logo featuring an upward arrow, symbolising the firm’s mission to elevate client brands to a level where competition becomes irrelevant.
Founded on 1 January 2017, Apexx Media marks nine years of operations, during which it has worked with over 500 clients across multiple industries. The firm has built its reputation by delivering strategic communication solutions aimed at strengthening brand positioning and driving reputation-led growth in increasingly competitive markets.
AMBC has also established a growing international footprint, working with clients and associate partners across Singapore, Hong Kong, the UK, the US and Brazil, underscoring its long-term global expansion strategy.
The agency is best known for its expertise in brand strategy and crisis communication, offering organisations a structured, credibility-first approach to public relations and reputation management. At a time when digital clutter dominates brand communication, AMBC continues to emphasise long-term brand building rooted in trust, authority and consistency.
Commenting on the relaunch, Poonam Mahajan, Founder of AMBC, said, “In the era of digital PR, while embracing new-age communication strategies, we remain deeply rooted in traditional brand growth principles. We don’t chase media coverage; we build credibility. Reputation isn’t created overnight—it is earned through consistent and strategic communication.”
With nearly two decades of industry experience, Mahajan has led the agency in crafting integrated communication strategies that align business objectives with compliant and sustainable brand narratives. AMBC’s services span marketing-compliant brand strategy, public relations, media relations and crisis preparedness frameworks, designed to protect and enhance brand reputation across growth stages.
As part of its expansion roadmap, AMBC has also forayed into media buying and outdoor branding, expanding its portfolio to offer end-to-end communication and visibility solutions for brands seeking both credibility and scale.
The brand relaunch reflects AMBC’s renewed commitment to helping organisations navigate complex reputation landscapes while building long-term trust with stakeholders in India and global markets.
