India: Apparel Group expanded its partnership with Crocs, appointing them as the Exclusive Retail Licensee for Crocs’ iconic footwear in North and East India, enhancing Crocs’ presence in the Indian market.
Apparel Group’s portfolio grows stronger, showcasing leading international brands and meeting customer needs. This alliance merges retail giants’ strengths, positioning them to thrive amidst the region’s rising demand for top-quality footwear..
Commenting on the partnership, Tushar Ved – President, of Apparel Group India said, “At Apparel Group, we are committed to offering our customers the best shopping experience possible. Our focus is to build on the success we have together achieved in the GCC region and extend it to new markets in North and East India. With the addition of Crocs’ iconic footwear brand to our Indian portfolio, we are excited to expand our customer reach and offer a wider range of high-quality products. We value our customers’ loyalty and provide them with exceptional service and ease of shopping.”
Abhishek Bajpai – CEO, Apparel Group India, on the partnership, said, “At Apparel Group, our dedication remains steadfast in delivering excellent retail experience. Our partnership with Crocs is poised for growth and enhancing their presence through our existing retail network. We are confident that through this partnership with this leading global brand, we will meet consumers’ growing aspirations for lifestyle brands in the region.”
Sumit Dhingra, Vice President & General Manager- India, Middle East and Africa, Crocs expressed, “Our partnership with Apparel Group is a strategic move for us as we continue to expand our business in India. We are confident that this collaboration will enable us to leverage their strategic network and commitment to experiential opportunities. By adapting their proven strategies to meet the unique needs and preferences of the Indian market, we are confident that this move will further enhance our offerings and open even more prospects for growth and success.”
The alliance between Apparel Group and Crocs opens up new opportunities for both companies and provides Indian consumers with greater access to Crocs’ products. Customers can now select from a wide range of men’s, women’s, and kids’ collections. This strategic partnership strengthens both companies, enabling them to meet the increasing demand for quality footwear in North and East Indian markets.
