Mumbai: Apparel Group has announced the onboarding of Nike Littles and Jordan into its portfolio in India, marking a significant step in expanding its youth-focused retail offerings.
The move brings two globally recognised sports and lifestyle brands into Apparel Group’s retail network, reinforcing the company’s strategy to strengthen its presence in the children’s and youth retail segment. The partnership will see a phased omnichannel rollout across the country, combining the group’s physical retail footprint with availability on leading digital marketplaces.
By integrating Nike Littles and Jordan into its portfolio, Apparel Group aims to deliver performance-driven apparel and aspirational lifestyle products designed for young consumers. The initiative aligns with the growing demand among modern parents and young audiences for global brands that combine functionality, style and a strong brand identity.
Commenting on the development, Tushar Ved, President – Apparel Group India, said, “The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India. These are brands that go far beyond product—they shape culture, mindset, and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems, and this partnership allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age.”
Nike Littles focuses on encouraging physical activity and inclusive play among children by making sports accessible and engaging, particularly for girls and underserved communities. The range will include apparel and accessories for boys aged 0–7 and girls aged 0–6.
Meanwhile, the Jordan brand—rooted in the legacy of Michael Jordan—continues to serve as a symbol of aspiration and perseverance for younger audiences. The collection will feature apparel and accessories designed for boys aged 0–20 and girls aged 0–16.
With this expansion, Apparel Group aims to further strengthen its position as a destination for global athletic and lifestyle brands in India, catering to the evolving preferences of parents and the next generation of consumers.
