SINGAPORE: AppsFlyer has announced a major product expansion with the launch of eight new solutions designed to help brands transform complex marketing data into clarity, automation, and growth. The release marks a significant step in AppsFlyer’s evolution from a mobile attribution leader into a full-fledged Modern Marketing Cloud, offering unified, measurable, and autonomous marketing tools for the AI era.
“The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “For over a decade, we’ve helped marketers adapt through the mobile and privacy revolutions. Now, in the AI era, we’re empowering them to go beyond optimization, to achieve truly autonomous growth.”
The expanded suite features new capabilities across AI automation, omnichannel measurement, advanced security, and creative intelligence, including:
Key Product Launches
Agentic AI Suite: A marketing execution layer that combines an AI-ready data foundation, pre-built agents, and the Model Context Protocol (MCP) to help brands build and automate agentic workflows using leading LLMs such as Claude, ChatGPT, Cursor IDE, and VS Code. The suite includes always-on agents for creative insights, performance monitoring, configuration checks, and trend analysis.
Incrementality for User Acquisition: A holistic lift measurement product that quantifies the true incremental impact of each touchpoint across networks—without manual setup—enabling more confident and data-driven UA investments.
Cross-Platform Journeys & LTV Measurement: A unified measurement framework that maps user journeys across mobile, web, desktop, console, and CTV, offering accurate ROI insights and long-term customer value analysis.
Signal Hub: A new privacy-safe data collaboration infrastructure designed for an era of signal loss. Powered by clean-room and identity-resolution technology, Signal Hub securely combines real-world purchase data with partner insights to create high-intent audiences and enable cross-channel measurement.
Enterprise-Grade Security Package: A new premium tier featuring SAML 2.0 SSO, SCIM provisioning, multi-token governance, extended API-enabled audit logs, IP allow listing, and granular RBAC—aligned with Zero Trust principles.
Enhanced Attribution Model: A fraud-resistant attribution framework using real-time AI behavioral analysis to detect click flooding, ensuring fairness, clean data, and scalable growth.
My Dashboards (AI-Upgraded Dashboards): A redesigned experience integrating Activity, LTV, Cohort, SKAN, and SSOT views, supported by natural-language queries and an embedded AI assistant for instant insight generation.
Creative Management Hub: A centralized system for storing, analyzing, and deploying creative assets, built on AppsFlyer’s Creative Optimization suite. It streamlines import, scoring, optimization, and distribution using AI-generated recommendations.
“These products were built hand-in-hand with our customers and partners, tested across industries and regions over the past several months,” said Barak Witkowski, Chief Product Officer at AppsFlyer. “Seeing how they’ve already helped brands identify new opportunities, maximize efficiency, and adapt to the AI era gives us tremendous confidence in what’s ahead.”
The new products begin rolling out globally this fall, with select features available immediately. More information is available at the official AppsFlyer website.
