Mumbai: Apsara, Hindustan Pencils’ flagship brand, has unveiled its new brand identity and packaging. This transformation aims to redefine Apsara’s presence by captivating consumers with a fresh, vibrant look reflecting our commitment to quality and innovation.
Since the 1960s, Apsara has been a legendary name in stationery, elevating the pencil to an iconic status through the famous campaign “Extra Marks for Good Handwriting.” Consistently setting high standards, Apsara captivates students and professionals across generations. With innovative products and a keen appreciation for meaningful marks, Apsara remains at the forefront, proving the impact of outstanding stationery.
The Apsara brand has continuously updated its logo and packaging to stay modern. The recent rebranding adjusted the logo’s typeface while keeping it recognizable, creating a cohesive look for all products. This revamp unifies the packaging of art materials, gifts, and stationery under a vibrant identity.
A captivating turquoise shade is now the primary brand color, uniting the product range under a strong identity. Subtle adjustments were made in the pencil and related categories to maintain beloved visual elements. The art materials and gifting segments feature a new yellow color scheme for enhanced visibility and easy recognition by customers and retailers.
Pradip Ughade, President of Hindustan Pencils stated, “Our new packaging is a testament to our dedication to delight consumers with designs that are as exceptional as our products. This revamp not only enhances the customer experience but also strengthens Apsara’s market presence across a broader spectrum of products.”
Shashwat Das, Founder of Almond Branding, the agency behind the revamp added, “This transformation solidifies Apsara’s leadership in the market. The refreshed identity resonates with both our loyal customers and new audiences, reinforcing Apsara’s influence in the stationery and art materials markets.”
Apsara sets industry benchmarks with innovation and quality. The refreshed branding reflects the company’s vision of evolving while maintaining core values. Explore the new Apsara: tradition meets innovation, quality meets creativity.
