Mumbai: Aqua Plumbings Pvt. Ltd., has announced a strategic creative partnership with Ogilvy, one of India’s most respected advertising agencies and part of the WPP Group. This collaboration marks a significant step in reimagining how luxury and ultra-luxury bathware brands are positioned in the Indian market.
Known for its design-first philosophy and customer-centric approach, Aqua Plumbings houses two flagship brands—Plumber Bathware, which blends performance, sustainability, and style, and Aquini, which caters to the ultra-luxury segment with its precision-crafted sanitaryware and high-end fixtures.
The brand aims to tap into Ogilvy’s storytelling prowess to build a distinctive and enduring voice in the market.
“At Aqua Plumbings, we’ve always focused on quality, innovation, and understanding our customer’s evolving aspirations. Partnering with Ogilvy gives us the opportunity to take that story further—with clarity, creativity, and consistency,” said Sudhir Chaudhary, Executive Director, Aqua Plumbings Pvt. Ltd.
Echoing the sentiment, Prakash Nair, President & Head of Office – Ogilvy Delhi (North), noted,
“This partnership brings together two companies with a shared belief in craft—whether in product or communication. We’re excited to work alongside Aqua Plumbings to build a brand presence that’s both culturally resonant and category-defining.”
With a strong design lineage rooted in European standards and a deep understanding of Indian lifestyle preferences, Aqua Plumbings is poised to redefine the bathware experience. Together with Ogilvy, the brand will focus on building refined, emotionally engaging campaigns that elevate the narrative of modern Indian bath spaces.
