Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

AR Rahman and Gulzar create “Jai Hind Hind,Jai India”; Official song for Odisha Hockey Men’s World Cup 2018

by MN4U Bureau
September 22, 2018
in Events, Featured, Marketing
Reading Time: 2 mins read
A A
AR Rahman and Gulzar create “Jai Hind Hind,Jai India”

Share Share ShareShare

Chennai: With the Hockey World Cup 2018 just around the corner, the Odisha government has roped in renowned Oscar winning music composer A.R Rahman for composing the Official World Cup Song  titled ‘Jai Hind Hind, Jai India’ for the upcoming Odisha Hockey Men’s World Cup 2018.  The song will not only have pulsatingrhythm but it will also have the magic of poetry as celebrated lyricist-poet Gulzar has penned the lyrics for the song.

Composer-singer AR Rahman said, “Nothing says India more than our beloved sport hockey. And nothing is more exciting than the world’s biggest hockey tournament happening right here, on our turf. The Odisha Hockey Men’s World Cup, Bhubaneswar 2018. It’s heart-warming to see the entire nation pledge their heartbeats for hockey. As an extension of pledging our heartbeats, Gulzar Sahab and I have created the World Cup Song. A song that will excite and inspire, as also get you on your feet. Join me in this celebration of hockey — of not just our men in blue but the spirit of the game, the spirit of universal oneness.”

Shri Naveen Patnaik, Chief Minister, Odisha, said, “We are delighted to have AR Rahman compose the song for the Odisha Hockey World Cup. It will be an honour to have him perform live in Bhubaneswar. He is the voice of India and now with this song,the voice of India is the voice of the world cup. We are also fortunate to have Gulzar Sahab add his poetic magic to the composition. Coming together of these two legends will not only inspire the players but will also get the entire nation together to support this wonderful game unfolding in Odisha at the world cup.”

The World Cup Song’s chorus is:

Jai Hind Hind, Jai India

Maathe pe vijay ki bindiya….

Nupur Mahajan, Strategy and Communication Consultant to the Odisha Government for the HWC 2018, said, “To the genius of Gulzar Sahab, is the magic of Rahman who is currently consumed in composing the tune. As a world cup coup AR Rahmanis also directing the music video, which will be shot across hockey heartlands of India. The song’stheme is India, Odisha and purpose as being loftier than victory or defeat. Even as the song is set to release at the Kalinga Stadium Inauguration scheduled for early October perhaps the highpoint will be Rahman performing it live at the Opening Ceremony on November 27th, his first ever performance in the state.”

With these two legends pledging their support to hockey through the official World Cup Song, the sports fanatics from all over India can also record their heartbeats on digital platform by logging on to www.heartbeatsforhockey.com and pledge their heartbeat for hockey.

Tags: A R RahmanChief Ministercomposing the Official World Cup SongNupur MahajanOdishaOdisha GovernmentOscar winning music composerroped in renowned Oscar winning music composer A.R RahmanShri Naveen PatnaikStrategy and Communication Consultant to the Odisha Government

RECENT POSTS

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Read moreDetails
Janhvi Kapoor partners Amaha for ‘Off the Rocks’ alcohol awareness initiative
Marketing

Janhvi Kapoor partners Amaha for ‘Off the Rocks’ alcohol awareness initiative

April 2, 2026
0

Mumbai: Over the years, actor Janhvi Kapoor has observed something that rarely gets spoken about openly, that as alcohol has...

Read moreDetails
Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager
Marketing

Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager

April 1, 2026
0

Mumbai: Vertoz, an AI-powered MadTech and CloudTech platform, has announced the appointment of Gaurav Bhagnani (Ghanshyam) as Senior Marketing Manager....

Read moreDetails
Livguard partners Punjab Kings as Exclusive Power Partner for IPL 2026
Marketing

Livguard partners Punjab Kings as Exclusive Power Partner for IPL 2026

April 1, 2026
0

New Delhi: Livguard has announced its association with Punjab Kings for the 2026 season of the Indian Premier League, coming...

Read moreDetails
Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever combines foods arm with McCormick to form global flavour leader with superior growth profile

April 1, 2026
0

Mumbai: In a move that reshapes the global consumer goods landscape, Unilever PLC and McCormick & Company, Inc. have announced...

Read moreDetails
Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead
Marketing

Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

March 31, 2026
0

Mumbai: PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role...

Read moreDetails

LATEST NEWS

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
People

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026
0

Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director & Chief Executive Officer, marking a key leadership transition for...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Advertising

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint

April 2, 2026
0

Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.