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Home Featured

Archana Vijaya makes a comeback on Extraaa Innings T20 in the 10th year of VIVO IPL

by MN4U Bureau
April 3, 2017
in Featured, Marketing
Reading Time: 3 mins read
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Archana Vijaya makes a comeback on Extraaa Innings T20

Archana Vijaya makes a comeback on Extraaa Innings T20

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Mumbai: ‘Extraaa Innings T20’ is back as the 10th season of VIVO IPL beckons. The new season resonates with a new theme, a majestic set design evocative of a city square buzzing with bright lights and faces who have ruled Extraaa Innings T20 since its inception.

The new season of ‘Extraaa Innings T20’ brings back Archana Vijaya, who is known for her sterling contribution in the world of cricket presentation. Archana, will be donning a new hat as she gears up to host the fresh peripheral programming on the show wherein she will be traveling across the length and breadth of the country, looking for untold stories of cricketing legends, catching fans unaware and bringing behind the scene stories. While Archana takes on the nostalgia craze, veterans Gaurav Kapur and Samir Kochhar, who have given cricket analysis an all new definition will continue to be seen on the show.

Celebrating the journey of a decade, the latest season of Extraaa Innings T20 will be accompanied by a host of new variations. Paying tribute to the spirit of fandom, the sony channels telecasting VIVO IPL 2017 will offer a select group of fans the unique experience of being on the EI T20 show and get an opportunity to be a part of entertaining segments like ‘Beat the expert’ wherein they will compete with and try to beat the in-house experts. The other new segment is ‘Debate of the day’ which is a structured discussion about a topic of some cricketing relevance to the viewers. A couple of other new variants are ‘On the couch’ which is a set of quick questions aimed at the guests in a rapid-fire format and ‘This day that year’, which is all about reminiscing the finest moments  this tournament.

EI T20 will also be bringing back Harsha Bhogle who will be winning over the audience yet again with his tongue in cheek commentary along with his contemporaries like Sunny Gavaskar, Ravi Shastri, Kevin Pietersen, Matthew Hayden, Akash Chopra, Murali Kartik and Ajay Jadeja.

Neeraj Vyas, Senior EVP & Business Head, Sony MAX cluster, “Since the 10th season of VIVO IPL is entirely dedicated to fans, we are keen on ensuring that IPL fans are a part of our initiatives.  With Extraas Innings T20 we want to celebrate and salute the fans for showcasing their passion and relentless support towards IPL through the years. Through the new peripheral programming, newer faces for commentary, elaborate set and new segments within the show, viewers are in for a visual treat more than ever before” 

Archana Vijaya said,“It feels great to be back on Extraaa Innings T20 after one long year, it’s almost as good as being back on home ground and it could not have been possible without all the love and support I have received  everyone, especially my fans! This year my role is going to be way different and I am sure the audience will like the latest season and the variations brought about by the channel. I will be traveling across the country and giving the audience a taste of untold stories of cricketers.” 

Samir Kochhar said, “After having been associated with IPL since the beginning I do feel great about the fact that the sporting league will be celebrating its 10th anniversary this year. I think it’s a great initiative by Sony MAX to dedicate this season to the fans with its campaign, ‘10 saal aapke naam’. IPL is truly where it is because of its ardent fans!” 

Gaurav Kapur said, “I am extremely excited to be a part of the 10th season of IPL Extraaa Innings T20. Like every year, it’s great to see the enthusiasm among the fans for a wraparound show that sums up cricket just the way it should be done, with a dash of fun. I believe the theme ‘10 saal aapke naam’ is surely going to add to the fun and make it more interesting for viewers.”

Tags: Extraaa Innings T20Gaurav KapurGaurav Kapur and Samir KochharSamir Kochhar

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