iProspect India has secured the digital media mandate for ARDEX ENDURA, a brand in the construction chemicals sector. The account was won after a competitive multi-agency pitch and will be managed from iProspect’s offices in Mumbai and Bengaluru.
Under this mandate, iProspect, a digital-first media agency from dentsu India, will spearhead ARDEX ENDURA’s digital transformation. This includes leading social media initiatives, content development, SEO strategies, and a website overhaul. The focus will be on enhancing brand awareness, building trust, establishing thought leadership, and increasing community engagement. iProspect aims to improve search visibility and provide an exceptional user experience on the new website.
This partnership highlights iProspect’s commitment to driving brand growth through a blend of creativity and data-driven insights. By leveraging expertise in media, technology, data, and content, iProspect plans to create personalized digital experiences that will help ARDEX ENDURA strengthen its market position by 2030.
Vinod Thadani, CEO of iProspect India, expressed enthusiasm for the collaboration, stating, “We are excited to begin this journey with ARDEX ENDURA. This partnership reflects our commitment to driving growth through data-backed digital strategies. Our team is eager to enhance ARDEX ENDURA’s leadership in the industry.”
Anita Kotwani, CEO Media for South Asia at dentsu, added, “Welcoming ARDEX ENDURA to our clientele is a significant strategic win for us. Our mission is to enhance their digital presence and support their growth with innovative solutions. iProspect’s expertise in sustainable growth will be vital for the brand’s success.”
Gopinath Krishnan, Managing Director of ARDEX ENDURA, remarked, “I’m thrilled to have iProspect as our digital agency partner. This collaboration is a crucial step in strengthening our digital presence and connecting with customers more effectively.”
