Mumbai: Digital Content Company, Arré has appointed Vijay Koshy as its Director – Advertising and Brand Partnerships.
Prior to this Koshy was associated with The Viral Fever as Head of Brand Partnerships, where he was the founding member of the sales force, mentoring a young team to deliver branded digital content solutions.
At Arré, Koshy will be responsible for managing the platform’s branded content verticals across English, Hindi and Regional markets.
B Saikumar, Founder, Arré, said: “We are delighted to have Vijay join us at Arré to lead consumer engagement and content solutions for brands. Vijay brings invaluable brand monetization experience and skills which will aid our next phase of expansion across content verticals and regional markets. At Arré, we are also cognizant of the fact that advertising efficacy is a huge challenge for marketers and it is our conviction that content will finally be the medium for communication.”
On his appointment, Koshy said: “Arré has built a great voice which has seen immense traction in a very short period of time, and I’m very excited about the upcoming content and plans. The team has an enviable mix of energy and talent and I look forward to being a part of the next journey.”
During his two decades experience across leadership positions in ad sales revenue and integrated branded content solutions, He was associated with RBNL, Future Media, Sony Entertainment Television and Star Network.
