New Delhi: Artkonnect, a creative talent management company, has officially onboarded iconic public personality Navjot Singh Sidhu as an exclusive talent. Under this partnership, Artkonnect will manage Sidhu’s commercial endeavors and support his personal and social content-driven initiatives.
Marking the beginning of this association, Artkonnect has launched an exclusive YouTube channel titled ‘Navjot Sidhu Official’, offering viewers a candid, behind-the-scenes look into Sidhu’s life. The channel will feature a range of unfiltered content including his personal transformation journey, daily fitness routines, motivational insights, fashion choices, and reflections on his legacy across sports, politics, and entertainment.
Speaking on this new phase of his journey, Navjot Singh Sidhu shared, “Transformation begins with the mind. My journey of discipline, devotion, and determination is something I wish to share with the world, not just for motivation but as a message of possibility. I’m delighted to partner with Artkonnect in this new chapter.”
The initiative reflects Artkonnect’s broader vision of repositioning Sidhu as a multidimensional thinker and motivator, while expanding his presence in digital media through authentic storytelling.
Anand Kanwar, Co-Founder of Artkonnect, expressed enthusiasm about the collaboration, “We’re thrilled to welcome Sidhu Ji into the Artkonnect family. Partnering with him allows us to spotlight his remarkable journey, and we couldn’t be more excited to onboard such an inspiring talent. Sidhu Ji’s transformation and life philosophy are inspiring, and we’re thrilled to help take that story to a wider audience through digital formats. We hope that through this channel, we share the unfiltered life of Sidhuji with the world.”
Rishiraj Gudwani, Co-Founder of Artkonnect, added, “It’s always a pleasure working with Sidhu Sir. His trust means the world to us, and we’re grateful for the opportunity to partner with him on this inspiring new journey. This isn’t just about content—it’s about legacy. We’re aligned on bold, impactful plans ahead that reflect his evolution as a multifaceted personality: from cricketer to commentator, parliamentarian to philosopher. At Artkonnect, we believe in building meaningful narratives, and with Sidhu Sir, we’re excited to shape stories that resonate deeply with audiences. We look forward to building something truly special together.”
