Mumbai: The Advertising Standards Council of India (ASCI) is set to host the prestigious International Council for Advertising Self-Regulation (ICAS) Global Summit—ICAS Global Dialogues 2025, from March 17 to 19, 2025, in Mumbai. This marks the first time the summit will be held outside Europe and the US, underscoring India’s growing role in shaping global conversations on responsible advertising.
The invite-only event will bring together self-regulatory leaders from 16 countries, alongside international advertising associations, regulators, and Indian industry pioneers. The summit highlights ASCI’s contributions in advancing global self-regulation standards and responsible advertising practices.
Key Highlights of the Three-Day Summit
- ICAS Global Self-Regulation Awards (March 17): Recognizing outstanding self-regulatory initiatives worldwide.
- ICAS Think Tank Panel Discussion: Featuring founding members such as Hindustan Unilever, Marico, Cipla Health, and Kenvue, the panel will address the future of advertising self-regulation.
- Industry Session :‘Tomorrow’s Regulation Today’ (March 18): Exploring how advertising regulation can tackle emerging areas of consumer vulnerability.
- ASCI Academy’s Global Adda (March 19): Launch of two research reports—‘Manifest: Masculinities Beyond the Mask’ (examining masculinity in media) and ‘AdNext: The AI Edition’ (exploring AI’s role in advertising).
Key Speakers at the Summit
The event will feature insights from government officials, advertising regulators, industry leaders, and technology experts, including:
- Shri Abhishek Singh, Additional Secretary, The Ministry of Electronics and Information Technology (MeitY)
- Devdutt Pattanaik, Mythologist, Author, and Speaker
- Michael Todd, Global Director, Industry Relations, Google
- Guy Parker, Chief Executive, UK Advertising Standards Authority & President, ICAS
- Mary K Engle, Executive VP-Policy, BBB National Programs, USA
- Mohan Jayaraman, Partner, Bain & Company
- Ruchira Jaitly, CMO, Diageo India
- Anila Vinayak, CMI Director, Unilever
- Partha Sinha, Chairman, ASCI
The ICAS Global Summit 2025 has garnered support from leading corporate sponsors, including Diageo India, Hindustan Unilever Limited, Google, United Breweries, MakeMyTrip, Games24x7, Khaitan & Co., and Lexplosion.
Manisha Kapoor, CEO & Secretary General, ASCI, stated, “Hosting the ICAS Global Summit in India is a proud milestone for ASCI and the Indian advertising industry. We look forward to collaborating with global experts and gaining insights that will help us navigate new complexities while strengthening consumer trust.”
Partha Sinha, Chairman, ASCI, added, “The timing of this summit is crucial as AI and other technologies rapidly reshape advertising. Bringing global perspectives together will help us collectively design forward-looking approaches that balance innovation with responsibility.”
With the participation of top government officials, industry stakeholders, and ASCI members, the ICAS Global Summit 2025 is set to foster international collaboration and drive progressive, ethical, and future-ready advertising practices.
