According to TAM Sports – Asia Cup Advertising Report for 2023, indexed ad volume grew by 31pc over Asia Cup 2018 (ODI Format).
Ind-Pak match had the highest percentage share among Asia Cup’23 matches.
Asia Cup’23 leads in the tally of Categories, Advertisers & Brands.
Among the Top 5 Sectors, Food & Beverages ascended to first position in Y 2023 Asia Cup over the previous two.
In the Top 5 Categories, Perfumes/Deodorant led the list with 16pc share of ad volumes during Y 2023 Asia Cup. The Top 5 categories together contributed 43pc share of overall advertising.
Perfumes/Deodorant was the Leading Common Category that was present during Asia Cup Y 2018-22-23.
30+ Exclusive Categories were present during Y 2023 over previous two Asia Cups.
Among Top 5 Advertisers, Vini Product secured first position in Asia Cup Y 2023 with ODI Format.
Celebrity Endorsement–Asia Cup
Ad volumes of Celebrity Endorsed ads grew by 51pc in Asia Cup’23 over Asia Cup’18, whereas it was decreased by 6pc in Asia Cup’22 (T20 Format).
Highest brand endorsements were done by Film actor followed by Sports person during Asia Cup’18-23.
Akshay Kumar topped among overall celebrities and Jasprit Bumrah among Sports celebrities during Asia Cup’23.
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