Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Asianet News sets new Guinness Record with ‘Ente Maram, Ente Jeevan’ Initiative

by MN4U Bureau
March 24, 2017
in Featured, Marketing
Reading Time: 2 mins read
A A
‘Ente Maram, Ente Jeevan’ Initiative

Asianet News sets new Guinness Record

Share Share ShareShare

The ‘Ente Maram, Ente Jeevan’ (My Tree, My Life) initiative jointly organised by Asianet News and the Jawaharlal Nehru Tropical Botanical Garden and Research Institute (JNTBGRI) has set a new Guinness World Record for the maximum people hugging trees simultaneously.

The event, held on Tuesday 21 st March 2017 on the JNTBGRI premises at Palode, saw 4,620 people hugging trees to mark International Day of Forests.

Governor P. Sathasivam inaugurated the event by embracing a tree himself. Forest Minister K. Raju, DGP Loknath Behara, district panchayat president V.K. Madhu, MLAs D.K. Murali and K.S. Sabarinath, Asianet News Director Frank P. Thomas, Asianet News Editor M.G. Radhakrishnan and ERAM Group Chairman Dr Siddeek Ahmed were present. ‘Ente Maram, Ente Jeevan’ broke the existing record of the largest tree hug set by Tata Chem DAV Public School, Mithapur, Gujarat, in December 2016, where 1,316 people had participated.

People from all walks of life poured into the sprawling bio-diversity rich premises of Jawaharlal Nehru Tropical Botanical Garden of India (JNTBGRI) from the morning on Tuesday to participate in the unique tree-hugging event ‘Ente Maram, Ente Jeevan’ (My tree, My life) and to set a new world record. They erupted in joy as the representative of the Guinness Book of World Record declared it a world record event of maximum people hugging trees simultaneously.

 ‘The record to break was 1316. Final number today is 4,620. A new world record has been set,” Rishi Nath, Guinness World Records Adjudicator, announced. He also handed over the official certificate to Frank P Thomas,Asianet News Business Head .

Besides setting a new world record, the event organized by Asianet News in collaboration with JNTBGRI and partnered with ERAM Group on the International Day of Forests, stressed the need for protecting the forests and environment. The participants took the pledge to conserve forests and protect trees. As a token of their resolve, they carried home saplings presented by the organizers.

Students of Al Iqbal College, Peringamala guided the participants into designated plots in the garden. Experts from the JNTBGRI were present at each plot to assist the representative of the Guinness Book of World Records.

Tags: Al Iqbal CollegeAsianet NewsAsianet News Business Head .Asianet News Director Frank P. ThomasAsianet News Editor M.G. RadhakrishnanDGP Loknath Beharadistrict panchayat president V.K. MadhuEnte Jeevan’ (My TreeEram GroupERAM Group Chairman Dr Siddeek AhmedForest Minister K. RajuFrank P ThomasGuinness Book of World RecordsGuinness World Records AdjudicatorInternational Day of ForestsJNTBGRIMLAs D.K. Murali and K.S. SabarinathMy Life)Rishi Nath‘Ente Maram

RECENT POSTS

Usha International extends partnership with MI Emirates for 2026 Season
Marketing

Usha International extends partnership with MI Emirates for 2026 Season

December 4, 2025
0

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with...

Read moreDetails
Vinod Intelligent Cookware appoints Chef Nehal Karkera as Digital Ambassador
Marketing

Vinod Intelligent Cookware appoints Chef Nehal Karkera as Digital Ambassador

December 4, 2025
0

Mumbai: Vinod Intelligent Cookware, India’s heritage cookware brand, has announced Chef Nehal Karkera as its Digital Ambassador for the next...

Read moreDetails
Reliance Industries and Surrey team up for ownership of Oval Invincibles in The Hundred
Marketing

Reliance Industries and Surrey team up for ownership of Oval Invincibles in The Hundred

December 4, 2025
0

Mumbai: Reliance Strategic Business Ventures Limited (RSBVL), a wholly owned subsidiary of Reliance Industries Limited, and Surrey County Cricket Club...

Read moreDetails
Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season
Marketing

Amrutanjan Healthcare named Official Health & Wellness Partner for Bigg Boss Kannada Season 12

December 4, 2025
0

New Delhi: Amrutanjan Healthcare Limited has announced its association with Bigg Boss Kannada Season 12 as the official Health &...

Read moreDetails
InCred Money partners with WPP Media to boost digital performance marketing
Marketing

InCred Money partners with WPP Media to boost digital performance marketing

December 3, 2025
0

Mumbai: InCred Money, an investment platform, has appointed WPP Media as its performance marketing partner, marking a strategic collaboration to...

Read moreDetails
Sting Energy and Mercedes-AMG PETRONAS F1 Team announce landmark global partnership
Marketing

Sting Energy and Mercedes-AMG PETRONAS F1 Team announce landmark global partnership

December 3, 2025
0

Mumbai: Sting Energy, PepsiCo’s high-octane energy drink and an Official Team Partner of Formula 1®, has announced a groundbreaking global...

Read moreDetails

LATEST NEWS

“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

December 5, 2025
La Pink celebrates modern love with new wedding campaign “Haldi Se Honeymoon Tak”

La Pink celebrates modern love with new wedding campaign “Haldi Se Honeymoon Tak”

December 5, 2025

ANALYSIS

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Usha International extends partnership with MI Emirates for 2026 Season
Marketing

Usha International extends partnership with MI Emirates for 2026 Season

December 4, 2025
0

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya

American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya

December 5, 2025
“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

December 5, 2025
La Pink celebrates modern love with new wedding campaign “Haldi Se Honeymoon Tak”

La Pink celebrates modern love with new wedding campaign “Haldi Se Honeymoon Tak”

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.