New Delhi: ASUS has announced a dynamic collaboration with India’s youngest action superstar, Tiger Shroff, as part of an exciting social media campaign to showcase the versatile ASUS Vivobook 14 Flip. The campaign highlights the laptop’s multitasking and multi-form factor capabilities—including its OLED touchscreen, 360-degree hinge, and seamless AI integration—designed to reinvigorate the way users work, create, and entertain.
In a captivating video campaign, Tiger Shroff transitions effortlessly between various 2-in-1 modes; using tent mode to read fan mail and respond with heartfelt compliments in laptop mode, switching to stand mode for streaming his favorite anime, and tablet mode for sketching his own character—mirroring the Vivobook 14 Flip’s remarkable adaptability.
Commenting on the campaign, Paramjeet Singh, Product and Marketing Head Consumer PC & Gaming, Systems Group at ASUS India, said, “The ASUS Vivobook 14 Flip is crafted for those who live dynamic, multifaceted lives. Partnering with Tiger Shroff, whose energy and versatility inspire millions, allows us to showcase how this device empowers users to excel in every mode—be it work, creativity, or entertainment. This campaign celebrates adaptability and performance, and we’re excited to bring it to life with Tiger.”
Expressing his enthusiasm about the partnership, Tiger Shroff stated, “As someone who’s always on the move, I need a laptop that can keep up with my active lifestyle. The ASUS Vivobook 14 Flip, with its incredible flexibility and power, fits perfectly into my life. Whether I’m reading fan mail, sketching ideas, or unwinding with anime, it’s got me covered. I’m thrilled to team up with ASUS to show how this laptop lets you flip into any mode effortlessly!”
The ASUS Vivobook 14 Flip is a game-changer for multitaskers, offering users the freedom to switch between Tent, Laptop, Stand, and Tablet modes, making it ideal for creators, professionals, and entertainment enthusiasts alike. Its features, including active AI noise cancellation and real-time image optimization, ensure a fluid, intuitive experience across all modes. The Vivobook 14 Flip is now available for purchase on the ASUS E-shop (https://www.asus.com/in/laptops/for-home/vivobook/asus-vivobook-14-flip-tp3407/), in exclusive stores, and at multi-brand retail outlets, starting at INR 96,990.
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