Just Herbs, an Ayurvedic beauty brand, has joined hands with Bollywood actress Athiya Shetty as the face for its natural makeup line.
The actress will now be seen endorsing Just Herbs’ products, such as their ghee-based lipsticks, lip glosses, foundations, and several other makeup products that the brand is slated to launch this year, in the brand’s marketing communications across digital, print, and at hundreds of points-of-sale across India.
“Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats,” says Arush Chopra, CEO & Co-founder, Just Herbs. “Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.” he added.
“I am elated to be a part of this association to advocate for our rich Ayurvedic rituals and how it can wonderfully combine with new age beauty products for long-lasting solutions.” says, Athiya. “I absolutely look forward to this association, it will definitely be an exciting one!” she added.
The natural makeup products includes Herb-enriched Matte Liquid Lipsticks, Serum Foundation, Ayurvedic Kajal and Nourishing Lip & Cheek Tints. The brand also has aggressive plans to expand its retail footprint across India and is already present in more than 150+ multi-brand outlets.
