Mumbai: Audi Revolut F1 Team has announced a new partnership with Aleph, a global leader in digital advertising enablement, appointing Aleph as its official partner as the team prepares for its debut in the FIA Formula One World Championship.
With competition spanning a 24-race calendar and audiences across the globe, converting global visibility into meaningful local engagement is central to Audi Revolut F1 Team’s commercial and fan engagement strategy. The partnership with Aleph is designed to support this ambition by enabling locally relevant activations across key markets worldwide.
Through the collaboration, Audi Revolut F1 Team aims to deepen cultural connections with fans and communities by ensuring that its presence in each market feels authentic rather than generic. Aleph will support the team in identifying local communities and engagement opportunities, while amplifying activations so they resonate with audiences on the ground, strengthening the link between the team’s global Formula 1 platform and local fan bases.
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, said, “Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context.”
Gastón Taratuta, Founder and CEO of Aleph, added, “Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike.”
The partnership underscores a shared focus on combining global reach with real local impact, using Formula 1’s international stage to build culturally relevant engagement beyond the racetrack, while strengthening Audi Revolut F1 Team’s connection with fans across its global race calendar.
