Havmor’s Uttarayan Anthem Turns Cultural Insight into Festive Impact
Festivals in India aren’t marketing moments—they’re lived experiences. With its latest Uttarayan initiative, Havmor Ice Cream, part of LOTTE India Corporation, demonstrates...
IAB Tech Lab Unveils Agentic Roadmap to Scale AI-Driven Buying and Selling in Digital Advertising
New York: IAB Tech Lab, the global standard-setting body for digital advertising technology, has announced the release of its Agentic Roadmap, outlining...
Ather Makes Everyday Riding Effortless with ‘It’s Easy on an Ather’
With ‘It’s Easy on an Ather’, Ather Energy makes a conscious pivot away from the specification-heavy playbook that dominates automobile advertising. Instead, the...
Indriya becomes the bride’s quiet ally, not just her jeweller
Mumbai: In a category obsessed with scale, spectacle and seismic wedding chaos, Indriya chooses an unexpectedly intimate lens. Its new bridal...
Tata Capital’s ‘Zidd Tarakki Ki’: A Campaign That Marries Grit, Aspiration and Timely Cultural Relevance
Mumbai: With its latest brand campaign ‘Zidd Tarakki Ki’, Tata Capital Limited sharpens its long-term positioning as a growth partner for India’s...
Birla Estates’ ‘Real Advice’ Returns With Clarity, Credibility and Consumer-First Storytelling
Mumbai: In an industry often criticised for complexity and opacity, Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla...
Max Group’s new brand film chooses feeling over footprint
In a category dominated by square footage, specifications and skyline shots, Max Group has taken a notably different route. Its latest brand...
Stovekraft’s Insta-Mami shows how convenience can wear tradition like a cape
In a category where product communication has long leaned on functional demos and familiar tropes, Stovekraft has chosen a refreshingly different route....
Black Dog Soda ropes in Emilia Clarke to headline ‘Savour the Pause’ global campaign
Mumbai: Black Dog Soda has announced acclaimed global actor Emilia Clarke as the new face of the brand, signalling a renewed focus on...
Meta Expands AI-Powered Reel Translations to Five More Indian Languages
Mumbai: Meta has expanded its AI-powered language capabilities across Instagram and Facebook, rolling out reel translation, dubbing and lip-syncing support for five additional Indian languages—Bengali,...
