Gurugram: BPTP Limited has announced the appointment of Shalini Jha as Senior Vice President – Marketing, strengthening its leadership team as the company continues to expand its presence across the NCR region. In her new role, Jha will lead the company’s marketing function, overseeing brand strategy, communications, and customer engagement initiatives across its residential and commercial portfolio.
With over 22 years of experience spanning real estate, retail, hospitality, banking and finance, and public relations, Shalini Jha brings a strong track record in building brands and delivering integrated marketing strategies in competitive, consumer-driven environments. Her expertise includes managing large marketing budgets and executing campaigns across digital, partnerships, and experiential platforms. She has also been actively associated with industry bodies such as CREDAI, ASSOCHAM, CII, NASSCOM, and FICCI.
Prior to joining BPTP, Jha served as Senior Vice President – Marketing at Krisumi Corporation, where she led marketing strategy, campaign execution, and portfolio positioning for the company’s projects.
Commenting on the appointment, Vishal Singh, Chief Human Resource Officer, BPTP, said, “We welcome Shalini Jha to BPTP. Her deep understanding of consumer-facing sectors, combined with her experience in real estate marketing, makes her exceptionally well-placed to drive our brand and marketing agenda. As we continue to grow and deepen our footprint in NCR, Shalini’s leadership will be instrumental in strengthening our positioning and engagement with customers.”
On her appointment, Shalini Jha said, “I am pleased to join BPTP at such a dynamic phase of its growth. In my role, I will be responsible for overseeing the company’s marketing function, including brand strategy, digital marketing, and customer engagement initiatives across its portfolio. I look forward to contributing to the company’s ongoing marketing initiatives.”
