Mumbai: Digital travel platform Agoda has unveiled its latest campaign, “What a Save!”, in India, offering up to 50% off on domestic hotel bookings. Conceptualised by 22feet, the campaign features a series of three digital films that use humour and exaggerated storytelling to highlight the platform’s value-driven offerings for Indian travellers.
Built on the insight that Indian consumers are highly deal-conscious, the campaign brings alive the joy of smart savings through creative narratives that position Agoda as the go-to platform for savvy travel decisions. By blending entertainment with a strong value proposition, the campaign aims to make travel planning as exciting as the journey itself.
Gaurav Malik, Country Director India, Agoda shared, “With the new ‘What a Save!’ campaign, we’re blending humor with genuine value. Agoda aims to make travel planning as enjoyable as the journey itself. Wherever travelers venture, booking with Agoda ensures they’ll be amazed and exclaim, ‘What a Save!’.”
Shyam Nair, Executive Creative Director, 22feet added, “There are savings. And then there are the savings you get with Agoda. That simple distinction gave us a sharp creative springboard. Instead of staying within the familiar, templatised world of celebrity-led humour, we stretched the idea of ‘saving’ into an unexpected territory where the scale and drama could be exaggerated to the point of absurdity. This campaign was a journey in experimentation, and none of it would have happened without all the brilliant folks who brought it to life.”
To amplify reach, Agoda has collaborated with creators including Aparshakti Khurana, Raghu and Rajiv, and Gajraj Rao, extending the campaign across social media platforms. The campaign is currently live across Meta platforms, YouTube, and other digital channels.
Through this initiative, Agoda is spotlighting its extensive inventory of over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all accessible through a single booking experience.
Credits:
Client team: Panos Vatsis, Sahil Sharma, Srishti Singh
Creatives: Vishnu Srivatsav, Shyam Nair, Saloni Agarwal, Jamuna Poovaiah, Pavithra Nair, Pranav Gupte
Agency Business team: Shikha Davessar, Anvita Arora, Manish Krishnan
Strategy: Sanchari Chakrabarty
Finance & Legal: Ajay Gupta, Narendra Mittal, Suhita Deshpande
Agency: 22feet
Director: Chalees Chor
Production House: Suprvlln
