In a category where communication is often confined to durability claims and price-led comparisons, Bergner has chosen a more consequential route. Its...

When skincare brands look to youth marketing, the temptation is often to shout louder or look trendier. NIVEA, however, has chosen...

In a cluttered road safety communication space often dominated by preachy statistics or shock-for-shock’s-sake visuals, Vega Auto cuts through with rare clarity....

Mumbai: India’s consumption-led growth is entering a decisive new chapter—one that is no longer anchored to its largest metropolitan centres....

Mumbai: The RP-Sanjiv Goenka Group (RPSG) has formally unveiled Manchester Super Giants, introducing a new brand identity and integrated campaign for its rebranded...

Mumbai: In a category long dominated by functional messaging and near-identical claims of strength, Astral Limited has chosen to loosen...

In an environment where advertising spends remain under pressure and traditional media economics are being steadily disrupted, Rahul Joshi, Managing...

Mumbai: Sony Pictures Networks India (SPNI) has announced a leadership realignment as part of its refreshed operating model, reinforcing its...

Bhubaneswar: Building on the sustained success of its Odia devotional channel, Sidharth TV Network has announced the launch of a...

Mumbai: Sony Pictures Networks India has restructured its leadership model to bring greater cohesion between content, distribution and monetisation, as...