Leading brands drive FIFA World Cup 2026TM ad demand on ‘Z’, 95% knockout inventory sold out
Mumbai: Zee Entertainment Enterprises Ltd. ('Z') has recorded strong advertiser momentum for the FIFA World Cup 2026TM, with over 95%...
Mathrubhumi launches new Onam campaign with a fresh take on festive communication
Mumbai: Onam is more than a festival for Malayalis around the world—it is an emotion that celebrates tradition, togetherness, and...
Indian influencers are earning 35% more from selling branded products in 2026: Trendweave
Mumbai: While experts estimate the influencer marketing industry in India at Rs 3,375-5,500 crore, content creators are learning to sell....
ET NOW Extends Its Flagship Market Closing Show to 4:00 PM, Strengthening End-of-Day Market Coverage
Mumbai: ET NOW, India's leading English business news channel, today announced the extension of its flagship market closing show -...
mPokket appoints BC Web Wise to strengthen AI-led search and digital discovery strategy
Mumbai: Digital lending platform mPokket has appointed digital marketing agency BC Web Wise to develop a future-ready Search Engine Optimisation...
ACFI urges CBFC to review ‘The India Story’ over alleged misleading claims on pesticides before release
New Delhi: The Agro Chem Federation of India (ACFI) has urged the Central Board of Film Certification (CBFC) to thoroughly...
Olyv launches new OOH campaign featuring brand ambassador Sourav Ganguly to strengthen consumer connect
New Delhi: Digital lending platform Olyv has unveiled its latest Out-of-Home (OOH) campaign featuring its long-standing brand ambassador and former...
India’s gaming market matures as player spending deepens; projected to reach $2.4 Billion in revenue by 2029: report
Mumbai: India’s gaming market matures as player spending deepens; projected to reach $2.4 Billion in revenue by 2029. MIXI Global...
Ant Systemz collaborates with JioHotstar to power multilingual content localization for original programming
Mumbai: Ant Systemz, a tech-powered Language Intelligence company, has announced its collaboration with JioHotstar to deliver multilingual localization for original...
Fastrack turns ‘Gelato Maxxing’ trend into a fashion movement with Siddhant Chaturvedi
Mumbai: Fastrack is taking its Never Same, Never Sane philosophy in an unexpected direction with the launch of Gelato Maxxing,...
