ASCI tightens guidelines on brand extensions to thwart surrogates, links ad spends to sales
The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension - products and services’...
Argentine Football Association teams up with Interactive Avenues
The Argentine Football Association (AFA) and digital agency Interactive Avenues have agreed to consolidate the content and brand expansion strategies...
62 pc marketers say generative AI will augment human creativity
A strong 62 pc of marketers believe generative AI will augment human creativity, enhancing human qualities such as intuition, emotion,...
Centrum onboards Kajal Aggarwal as brand ambassador for multivitamin, protein powders
Multivitamin Brand Centrum has onboarded actor and entrepreneur Kajal Aggarwal as brand ambassador for its new range of multivitamin and protein...
RIL-Disney Star merger will enhance growth rate of linear TV: Karan Taurani – Elara Capital
Reliance Industries and Disney are likely to soon finalise the details of a non-binding term sheet for the merger of...
Tata Play lets brands split one ad slot for multiple audiences with Addressable Ads
Content distribution platform Tata Play has introduced Addressable Ads for linear television. The addressable TV advertising technology enables advertisers to selectively...
Elara Capital says Network18 to target larger market share post-merger; explore media super app
The merger of TV18 Broadcast and Network18 Media & Investments may lead to the combined entity targeting a larger share...
NDTV Profit returns in multiplatform avatar following BQ Prime merger
Mumbai: The NDTV network has relaunched NDTV Profit, a multiplatform business and financial TV + digital brand following the merger...
Chanpreet Arora resigns as Senior VP and Business Head at Viacom18 Digital Ventures
Chanpreet Arora has resigned from her role as Senior VP and Business Head at Viacom18 Digital Ventures (AVOD). She headed...
HDFC Bank’s PayZapp plays on siloed stars, says ‘Pay Your Way’
HDFC Bank has launched a campaign for its revamped PayZapp app featuring actors Tiger Shroff, Prabhu Deva and Kapil Sharma....
