HDFC Bank has launched a campaign for its revamped PayZapp app featuring actors Tiger Shroff, Prabhu Deva and Kapil Sharma.
The campaign conceptualised by Wondrlab India includes three films. Each of them features one of the actors left without the option of acting in different genres. While Shroff gets only action roles, Sharma is asked to make people laugh and Prabudeva is expected only to dance. The actors sign off introducing the range of payment choices that PayZapp offers.
Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank said, “With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier – be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler. We want to reach every part of the country aiming to be the preferred choice of payment app for consumers. The three films on PayZapp have beautifully captured the essence of our brand message.”
Amit Akali, CCO and Co-founder, Wondrlab India, said, “We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don’t have a choice in life. That is why, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices.”
