This Is What Happens When Marketing Strategy Teams Forget How Regular People Think
“I got the Whoop fitness tracker just like the one you’re wearing. It’s been on my mind since I saw...
Voice Commerce: How Smart Speakers are Changing the Way Consumers Shop Online
Imagine this: You’re cooking dinner. Hands covered in flour. And you suddenly realize you’re out of dish soap. Instead of...
What 2 Decades in Advertising Taught Me That No Workshop can
One of the most beautiful things I ever learned about advertising was: “Advertising is based on one thing: happiness." —...
Say goodbye to greenwashing – Welcoming the rise of radical transparency in sustainability marketing
Greenwashing, the disreputable practice of making unsubstantiated or misleading environmental claims to appear more sustainable than reality warrants, has eroded...
The Cacophony of Breaking News
In recent times, the media has been abuzz about the "War Breaking" between Pakistan and India. Both television and print...
Why do rural BTL campaigns often fail, and what changes are needed to make them more effective?
Rural Below-the-line (BTL) campaigns hold huge possibilities to shape awareness, behavior change, and socio-economic growth in India's villages and small...
The Rise of Podcasting in India and the Future of AI-powered Distribution
India is now the third-largest podcast listening market globally, with 57.6 million monthly active users, and the number continues to...
The Retail Media Revolution and How FMCG Brands Can Win the Digital Shelf
Remember when winning in retail was just about having the best shelf space at the kirana store? Perhaps a couple...
The New Role of a VP: Translator-in-Chief Between Chaos and Confidence
Let’s be honest: no one tells you how lonely the VP chair can be. It’s where the emails get vaguer,...
How Can the Advertising Industry Keep the He‘art’ Alive in AI Campaigns
Let’s cut to the chase. AI is no longer that buzzword we discuss over agency chai breaks while wondering if...
