The Science (and Art) of Naming a Brand
“What’s in a name?” Shakespeare famously asked. If you are a legacy brand with decades of history, maybe not much....
From Scoreboards to Storyboards: Winning Indian Fans with Narratives
If there’s one thing India loves as much as cricket, it’s a good story. And when you marry the two,...
The Role of AI Enablement services in building retail business in India
India's liberalization in the 1980s led it to becoming a powerhouse in the IT and IT-enabled services sector. Their newfound...
The Quality Era will Reshape Indian Digital Advertising says Arun Raghav, Founder of BEglobal
There is a growing concern, that the changes in Indian digital advertising might worsen the ecosystem instead of improving it....
How Generative AI Is Revolutionizing Content Creation in Digital Marketing
AI! Being the buzz of the century one can safely say that AI is here to stay and to make...
OTT Campaign vs. Traditional TV Campaign: How Data and Metrics Are Driving the Shift
The evolution of television advertising is witnessing a dramatic shift from traditional TV to Over-the-Top (OTT) and Connected TV (CTV)...
Real-Time Video Commerce is Transforming Fashion Retail Experience in India
Fashion retail in India is not a commodity driven business anymore. Gen Z consumers, though value conscious, consider fashion as...
How to Build a Strong Brand Identity with a Distributed Team?
Making a strong Brand Identity with a Distributed team is not an easy task although considering the points below can...
The Rise of Vernacular Marketing: Connecting with Bharat Beyond English
In the fast-evolving world of digital marketing, one of the most significant shifts in recent years has been the rise...
The ‘Premiumization’ of Mass FMCG and Why Consumers Are Willing to Pay More for ‘Affordable Luxury’
The ever-evolving landscape of Indian Fast Moving Consumer Goods (FMCG) has been full of surprises. One such surprise is that...
