The Rise of Agentic AI: Transforming Marketing Automation for the Future
Marketing automation has come a long way from its early days of simple, rules-based workflows. Initially, automation platforms allowed marketers...
Influencer Marketing 2.0: The Shift Towards Authenticity and Ethical Brand Partnerships
Not too long ago, influencer marketing felt like the wild west. Brand deals were forged in the DMs, followers were...
IPL 2025: The Ultimate Battleground for Brands
As the excitement builds for IPL 2025, author Ganapathy Viswanathan explores how brands continue to invest in cricket and the...
The Unfinished Pursuit: Achieving True Equality for Women and Girls
For over 25 years, I’ve led businesses and creative teams, shaping narratives that resonate across industries and cultures. I guide...
Beyond the Mainstream: Exploring Underrepresented Genres in Indian OTT
The Indian Over-The-Top (OTT) content landscape is undergoing a remarkable transformation, shaped by the evolving preferences of a diverse and...
The Role of Market Research in Shaping Winning Marketing Strategies
In the current business world, market research is no longer just an instrument but has become a strategic necessity for...
How Can Brands Unlock the True Potential of Trade Shows by Blending Digital and Offline Marketing?
Trade shows have been a foundation for a long time for businesses looking to amplify their reach, connect with industry...
ROI in Marketing: How to Maximize Returns from Limited Budgets
In today's competitive landscape, marketing is no longer just about generating sales—it’s about achieving a high return on investment (ROI)....
Understanding the role of Broadcast Graphics in Digital Newsrooms
The world of Digital Newsrooms has changed significantly over the past decade, transforming how consumers engage with information. With audiences...
From Prime Time to Screen Time: How is YouTube changing content consumption
‘To TV or not to TV, that is the question.’ Recently, Neal Mohan, CEO, YouTube mentioned that ‘YouTube is the...
