How brands can use green tech to achieve net-zero emissions
Businesses around the world are coming to the front to fight climate change. It is estimated that by 2050, there...
Prescience 2023: Gamers will become the most sought-after influencers in the coming year – Animesh Agarwal, 8bit Creatives
In many respects, 2022 was a milestone year for the Esports industry. In addition to the significant return of on-site...
Prescience 2023: Customers will be increasingly looking at brands to do the right thing – PC Musthafa, iD Fresh
Consumer needs are shifting sands and evolving faster than ever. Brands are constantly trying to understand what their customers want...
Prescience 2023: Media planning should factor in nuances of each state – Varghese Chandy, Malayala Manorama
Regional language dailies were the least affected during the pandemic. Ofcourse, advertising during the peak of the pandemic was few...
What Drives Trust, Commitment, and Loyalty in Channel Partners
As a channel sales leader, you would agree that channel partners – be it, distributors, dealers, retailers and last-mile influencers...
Working From Home and its Impact on PR Industry
The PR industry is the ‘baby’ of the digitalisation era - meaning, I believe it can survive anything. In a...
5 Reasons why you need an effective and robust content strategy
What is the first thought that comes to your mind when discussing a business strategy or a new launch? What...
Prescience 2023: Golden age for Indian Esports on the international stage – Lokesh Suji, Esports Federation of India
The Esports industry in India has kept surpassing expectations since the pandemic and 2022 was another remarkable year that elevated...
The Impact of Color in Branding and Design: How to Use Colour Psychology to Your Advantage
Have you ever walked into a store and immediately felt drawn to a particular product, simply because of its colour?...
Prescience 2023: Print leaders must continue investments in building and expansion of this credible medium – Ranjeet Kate, Times Group
Calendar 2022 was practically the first near-normal year since Covid began in early 2020. The normalcy helped leading language dailies...
