How the advent of AI in the Edtech industry is creating more business for B2B players
Ever since technological innovations led to a massive breakthrough in the education industry, a plethora of opportunities has opened up...
Myths vs Reality: Are consumers really getting more discounts during the holiday season’s online sales?
Are you ready to go on a shopping spree, or are you already done with one? Exhilarating discounts are unleashing...
Decoding the importance of ‘Storytelling’ in animation
Animation possesses a wonderful blend of creative expression that combines discipline and freshness of ideas and narratives. It can be...
Performance marketing, an essential mix within the overall digital strategy
Digital Marketing has been the buzzword and service that has evolved significantly, especially over the last decade or so. In...
What can brands do to combat inflation with influencer marketing?
Transitions have become an integral part of our lives and workplaces over time. As we enter the new era, one...
Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose...
Is Google’s Pilot Project on Fantasy Sports Likely to Alter the Course of Online Gaming?
Fantasy sports began in 1962 with a Football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior...
Successful B2B marketing trends and techniques that worked out well in the Edutainment space
Effective marketing is very tough to get right. Marketers have to juggle a lot between creative demands, channel decisions, and...
Is your digital ad getting the attention and engagement you’d like?
In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...
How Gamification is Helping Brands Improve their Marketing Strategy
With the penetration of digital technologies and mobile phones, gamification has emerged as a powerful solution to drive consumer engagement,...
