Understanding the role of Broadcast Graphics in Digital Newsrooms
The world of Digital Newsrooms has changed significantly over the past decade, transforming how consumers engage with information. With audiences...
From Prime Time to Screen Time: How is YouTube changing content consumption
‘To TV or not to TV, that is the question.’ Recently, Neal Mohan, CEO, YouTube mentioned that ‘YouTube is the...
The Shift from LLMs to SLMs for Specialized Video Content
If you're in the business of AI-driven content, you've probably noticed a growing challenge— Large Language Models (LLMs) are powerful,...
Creating People-Centric Branding: The Power of Relationships and Collaboration
2025 is the year of the community in marketing. Gone are the days of one-sided communication with users, where marketing...
Why Traditional Analytics Fail to Measure “Dark Social” Impact
Most analytics tools track visible interactions — clicks, referral sources, and conversions. But the real influence in B2B marketing often...
Redefining Remembrance: How Millennials and Gen Z Are Embracing Digital Memorials
When I began this journey, my purpose was clear—to transform how we remember and celebrate those we've lost. Memorials should...
Nostalgia Marketing: Are Brands Stuck in the Wrong Decade?
The era of Beyblades battles during breaks, Farmville farms that needed watering, Shinchan’s mischievous antics on TV, and Why This...
The Science (and Art) of Naming a Brand
“What’s in a name?” Shakespeare famously asked. If you are a legacy brand with decades of history, maybe not much....
From Scoreboards to Storyboards: Winning Indian Fans with Narratives
If there’s one thing India loves as much as cricket, it’s a good story. And when you marry the two,...
The Role of AI Enablement services in building retail business in India
India's liberalization in the 1980s led it to becoming a powerhouse in the IT and IT-enabled services sector. Their newfound...
