Gen Alpha Is Coming! The First Truly AI-Native Generation That Can Rewrite Consumer Behaviour, Work, and Culture
The next decade belongs to a generation that most businesses are not even preparing for. Gen Alpha. Born between 2010...
Rohit Sharma’s next innings: Will the “Hitman” still be a brand magnet after the boundary?
India's cricket is at a crossroads. The biggest players of the last ten years, Virat Kohli, Rohit Sharma, and Ravindra...
How Customer Experience (CX) has evolved over the generations
Over the last two decades, customer experience (CX) has undergone a profound transformation. In today’s time, customer experience is no...
Giants in Distress: How Challenger Brands Are Outsmarting Legacy FMCG in India!
The writing is on the wall. India's FMCG sector, long dominated by legacy giants such as HUL, Nestle, ITC, Reckitt,...
Social Media Strategy 2025: The End of Short-Term Virality
What Truly Is Virality? Whenever you hear the term social media, the first thing that comes to mind is virality....
Why Ignoring ‘Smaller’ Celebrations Could Be a Billion-Dollar Blind Spot for Brands
Every year, India’s advertising calendar lights up around Diwali, Holi, Eid, and Christmas. These marquee festivals dominate campaign planning, media...
Beyond Titles and Targets: The Human Side of Leadership
As business leaders, the pursuit of inspiring teams, enhancing engagement, and driving measurable results remains paramount. While optimized processes and...
Real-world Examples of How Brands Are Using AI to Foster Deeper Trust and Loyalty
When we talk about artificial intelligence in branding, the conversation often drifts towards automation, cost efficiency, or futuristic tech jargon....
The Great Indian Media Convergence: How AI-Powered Addressable TV is Rewriting the Rules of Brand Engagement
Television is not dying. It is evolving. Right before our eyes, in millions of Indian homes, a quiet revolution is...
Why Tyre Brands are Betting Big on Cricket Sponsorships
The Indian tyre industry has quietly turned into one of the most aggressive advertisers in the country. From MRF’s iconic...
