There is a conversation I keep having with brand and marketing leaders across India. It usually starts with anxiety —...

Sports and gaming have always been built on engagement, bringing together communities, emotion, and sustained attention. However, the nature of...

For years, publishers operated within a well-defined role. Create content, build audiences, and monetise that attention through advertising. It was...

For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...

It wasn’t even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades...

A few years ago, I sat in a brand review meeting where the PR team presented their campaign, the digital...

For the longest time, influencer marketing has operated on a dangerous mix of instinct, hindsight, and hope. Brands picked creators...

Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed,...

The influencer economy isn’t evolving. It’s being rebuilt. For years, brands have relied on human influencers to drive awareness, relatability,...

There is a new surface where your brand is being described to investors, buyers, and consumers every day. Nobody in...