The Psychology of the Pavement: How DOOH Shapes Daily Urban Behaviour Without Us Noticing
Every day, as we navigate bustling streets, wait at crossings, commute through railway stations, or walk past malls, our attention...
How AI is Becoming the Brain Behind Personalised Marketing at Scale?
AI is leading the marketing revolution by enabling personalised, impactful, and targeted campaigns at the mass level. B2B marketing has...
Arun Nanda the Ad man who defined an era
The advertising world has lost another legend with the passing of Mr. Arun Nanda. His role in shaping Rediffusion into...
The Great Indian Festival Paradox: Celebrating Amid Economic Headwinds
Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape...
The Creative and Technical Journey of Building the Dog Cam
In professional sports, mascots have served as an em4blem of tournaments, and team identities. People often remember the 2010 Commonwealth...
Why India is set to Leapfrog Western Markets with outcome-based advertising
India’s digital advertising scene is evolving fast, so fast that it might actually outpace more mature markets when it comes...
10 Solid Reasons Why You Must Fire Your Digital Agency Right Now!
Engaging a digital agency is a monumental decision. You're putting your brand's online growth, customer interaction, and — most importantly...
How slow marketing fosters deeper customer relationships and builds lasting brand
Sarah, a VP of Marketing at a SaaS company, produced 847 pieces of content last year. Her team generated 12,000...
From Tier I to Tier III – How Social Platforms Are Adapting UI for Every User
India’s digital boom has been led by small moments of connection, whether it is a forwarded message, a profile update,...
The Indian Toy Story 2.0: Building Brands that Compete Globally
The Indian toy industry is writing a fascinating sequel - Toy Story 2.0 - that goes beyond manufacturing; it is...
