The Evolving Sports Marketing Landscape in India
In conversations around IPL 2025, a recurring pattern has been hard to ignore. Brands are investing more, reaching larger audiences...
How Quick Commerce Is Becoming the New Digital Shelf for Brands
Delivery speed alone does not determine quick commerce. Instead, quick commerce is transforming the way companies gain visibility and maintain...
The Future of Customer Engagement in BFSI
For decades, customer engagement in BFSI has been built on a relatively stable assumption: that behaviour can be influenced through...
Why Real Faces Are Still Winning in the Age of AI Influencers
Last December, McDonald's Netherlands released a 45-second Christmas ad built entirely with AI. No crew. No director. No talent on...
Marketing Homes Like Luxury Brands Is Not a Strategy. It Requires a Shift in Thinking
Most real estate marketing still speaks in the language of what a home is. Buyers have quietly moved to interpreting...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Rise of AI-Powered Influencers: What’s Next for India’s Creator Economy?
The creator economy is a thriving ecosystem of content creators, influencers, and digital entrepreneurs who monetise their work across digital...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...
