Mumbai: TAM AdEx has released its 2025 Cross Media Advertising Recap – Auto Sector, highlighting key advertising trends, media mix shifts, and category dynamics across television, print, radio, and digital platforms.
The report indicates that the auto sector remained one of the top contributors to overall advertising volumes in 2025, driven by heightened competition, new product launches, and increased consumer demand across passenger vehicles, two-wheelers, and electric mobility segments.
Television Dominates, Digital Gains Momentum
Television continued to command the largest share of ad volumes within the auto category, reaffirming its role as the primary medium for mass reach and brand building. However, digital platforms saw a notable rise, with advertisers increasingly leveraging targeted campaigns, performance marketing, and data-driven strategies to engage specific consumer segments.
Print retained its relevance, particularly for regional and tactical campaigns, while radio played a supporting role in localized promotions and dealer-level activations.
Category Leaders and Advertising Trends
The report highlights that passenger cars and two-wheelers were the most advertised segments, with strong participation from both legacy automakers and new-age electric vehicle brands. The growing emphasis on EVs was evident, with brands investing heavily in awareness campaigns to educate consumers and build trust.
Festive periods and key sales seasons continued to drive spikes in advertising activity, with brands aligning campaigns around consumer purchase cycles and promotional offers.
Shift Toward Integrated Campaigns
A key trend identified in the report is the increasing adoption of cross-media strategies. Advertisers are moving beyond single-channel approaches, integrating television, digital, and on-ground activations to create cohesive brand narratives and maximize reach and impact.
Focus on Innovation and Consumer Engagement
Auto brands are also experimenting with innovative ad formats, influencer collaborations, and content-led storytelling to enhance engagement. The use of data analytics and consumer insights is enabling more personalized and effective communication strategies.
According to the report, the auto sector is expected to maintain strong advertising momentum, supported by new launches, evolving consumer preferences, and the continued rise of electric mobility. Digital transformation and integrated media planning will remain central to future growth strategies.
