New Delhi: Aviva Life Insurance India has announced the appointment of Mr. Rajat Srivastava as its Chief Distribution Officer – Proprietary Channels. In his new role, Rajat will be responsible for driving business growth by strengthening Aviva’s proprietary distribution network, with a strategic focus on expanding both the agency and direct channels.
Rajat brings with him over two decades of experience in the insurance sector, having held key leadership roles at Kotak Life Insurance and ICICI Prudential Life Insurance. With a strong record in building high-performing distribution frameworks and customer-centric solutions, he is set to play a pivotal role in Aviva’s next phase of growth.
Sharing his thoughts on the appointment, Rajat Srivastava said, “I am happy to join Aviva Life Insurance India at a critical juncture, where there is immense opportunity to strengthen our proprietary channels, both agency and direct, and fuel the company’s next phase of growth. By empowering our advisors, building digital-first direct journeys, and keeping customer needs at the core of everything we do, I am confident we can create meaningful impact and take Aviva closer to every household.”
Welcoming him to the leadership team, Asit Rath, MD & CEO, Aviva Life Insurance India, said, “We are delighted to welcome Rajat to the Aviva family. His extensive experience across leading insurers and his strong distribution expertise will be invaluable as we scale up our proprietary channels. With sharper focus on both agency and direct, I am confident his leadership will accelerate Aviva’s growth journey in India and help us serve our customers better.”
