Mumbai: Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, has announced a dynamic new collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign promoting the popular Avvatar Chocolate Protein Bar. With the product already well established in the market, the brand now aims to build stronger buzz through a fresh, relatable narrative anchored by Janhvi.
The digital reel features Janhvi in a candid, light-hearted moment as she talks about the everyday challenge of staying fit while battling irresistible chocolate cravings — a feeling all fitness-focused consumers can relate to. Her playful honesty and natural charm position the Avvatar Chocolate Protein Bar as the ideal guilt-free indulgence for those who want to satisfy their sweet tooth without compromising their health goals. The association leverages her youth appeal to deepen Avvatar’s connect with young consumers, sportspersons, fitness enthusiasts, and busy professionals.
Speaking about the collaboration, Akshali Shah, Executive Director, Parag Milk Foods, said, “As we move toward becoming a holistic health and nutrition company, our focus is on creating products that blend taste, convenience, and high-quality protein. Avvatar protein bar marks our entry into the fast-growing protein snacking segment and partnering with Janhvi Kapoor elevates this mission with unmatched energy and reach. With a powerful 360-degree marketing strategy, we’re confident that Avvatar will set new benchmarks and redefine India’s protein landscape.”
Designed for consumers seeking a protein-rich, guilt-free snack, the Avvatar Protein Bar offers a balance of indulgent chocolate flavour and solid nutrition. Through this campaign, the brand aims to strengthen its foothold in India’s rapidly expanding high-protein snacking category — a segment driven by Gen Z and millennials increasingly choosing cleaner, functional food options.
The content will roll out across Avvatar’s social media platforms, supporting the brand’s ongoing efforts to engage with a young, health-conscious audience.
